Performance Graphic Designer — Static Ads | DTC Health & Wellness

Performance Graphic Designer — Static Ads | DTC Health & Wellness We’re looking for an experienced Performance Graphic Designer / Static Ads Designer to create high-converting static ads for our DTC Health & Wellness brand. This is not a traditional graphic design role. We’re looking for someone who understands direct-response advertising, consumer psychology, creative strategy, and Meta performance creative — and can turn marketing angles, customer insights, and winning concepts into static ads designed to acquire customers profitably. ## What You'll Do * Design high-converting static ads for Meta (Facebook & Instagram) * Conduct mcompetitor and creative research using Meta Ads Library and other research tools * Research winning static ad formats, layouts, visual styles, headlines, and concepts * Turn customer pain points, desires, objections, reviews, and buying motivations into compelling static ad concepts * Develop new angles, hooks, headlines, and visual concepts, rather than relying entirely on concepts provided by our team * Create multiple creative variations for structured testing * Develop concepts across formats such as: * Problem/solution ads * Testimonial and review ads * UGC-style statics * Before/after concepts * Comparison ads * Product-benefit ads * Advertorial/news-style ads * Educational ads * Listicle ads * Founder/expert-style ads * Offer and promotional ads * Analyze creative performance and identify opportunities for iterations and new tests * Take winning static ads and systematically develop new versions by testing headlines, layouts, imagery, messaging, angles, and formats * Stay on top of emerging DTC advertising trends, creative formats, competitor strategies, and visual styles ## What We're Looking For ✓ Proven experience designing performance-focused static ads for DTC/e-commerce brands ✓ Experience with Health & Wellness, supplements, or nutraceutical brands strongly preferred ✓ Strong understanding of Meta advertising and performance creative ✓ Experience with creative strategy, not just graphic design ✓ Strong understanding of direct-response marketing and consumer psychology ✓ Understanding of customer awareness levels, pain points, desires, objections, and buying motivations ✓ Experience researching competitors and winning ads through Meta Ads Library ✓ Ability to work independently and consistently generate fresh concepts without needing every idea handed to you ✓ Strong attention to detail and ability to produce a high volume of quality creatives ## Not a Fit This is not a Social Media Manager role. This is also not a role for a designer whose experience is primarily branding, logos, website design, or organic social media graphics. We need someone who understands the difference between a beautiful design and a performance ad. Your primary goal is not to make our ads look pretty. Your goal is to create static ads that stop the scroll, communicate the message quickly, generate clicks, and acquire customers profitably. ## To Apply Please include: * DTC/e-commerce brands you've worked with * Any supplement, nutraceutical, or Health & Wellness brands you've worked with * Examples of static ads you've designed * Examples of ads that became winning or scaled creatives * Your experience with Meta advertising * Your experience with creative strategy and direct-response marketing Please do not send only a general graphic-design portfolio. We specifically want to see paid social static ads created for DTC/e-commerce brands. ## Loom Required Please record a short Loom walking us through your static ad creative process from beginning to end, including: * How you research competitors and winning static ads * How you research customers, reviews, pain points, desires, and objections * How you identify potential marketing angles * How you decide which static ad formats to use * How you develop hooks and headlines * How you turn an angle into a visual concept * How you create variations for testing * How you use performance data to determine what to iterate next