Performance Graphic Designer for Luxury Skincare

Performance Graphic Designer / Performance Art Director (Beauty & Skincare) A fast-growing European skincare brand is looking for 5 experienced Performance Graphic Designers / Performance Art Directors who understands that beautiful design alone doesn’t sell products. We are looking for someone who knows how to create high-converting creatives for paid social campaigns by combining strong visual design with marketing psychology, consumer behavior and compelling ad copy. This is not a traditional graphic design role. We are not looking for corporate branding designers, logo designers, packaging designers or someone who only creates beautiful visuals. We’re looking for someone who genuinely understands how to make people stop scrolling, click and buy. You should understand: * Performance marketing for Meta Ads * What makes an ad convert-not just look pretty * Beauty & skincare consumer psychology * Modern luxury beauty aesthetics * Clean typography and editorial layouts * Viral beauty campaigns * Gen Z & Millennial visual trends * Social-first creative strategy * Hook-driven ad design * Writing or improving short, high-converting ad copy directly on creatives Your work will include: * Meta Ads creatives (our highest priority) * Performance-focused static ads * Instagram posts & Stories * Launch campaigns * Website banners * Email campaign graphics * TikTok-friendly beauty creatives * Moodboards and campaign concepts * Creative testing for paid advertising (A/B variations, different hooks, messaging and layouts) Requirements: * Strong portfolio with BEAUTY / SKINCARE / COSMETICS work * Proven experience creating creatives for paid social campaigns * Understanding of what drives CTR, CPC and conversions * Strong typography and layout skills * Ability to create premium luxury visuals that also perform * Excellent attention to detail and brand consistency * Ability to follow art direction while contributing fresh performance-focused ideas * Understanding of direct-response marketing principles Huge plus if you: * Love skincare and cosmetics * Constantly follow beauty brands and industry trends * Understand luxury feminine aesthetics * Have experience designing creatives that scale on Meta * Can suggest new ad concepts, hooks and creative angles-not just execute briefs * Have basic copywriting skills for performance creatives IMPORTANT: Please do NOT apply if your portfolio mainly consists of: * Corporate branding * Logo design * Packaging design * Restaurant or café branding * Amazon listings * Corporate presentations Instead, show us examples of high-performing Meta Ads, beauty campaigns, social-first creatives or paid advertising work. We’re looking for someone who thinks like a marketer first and a designer second-someone who understands that every creative should have one goal: generate clicks, lower CPA and increase conversions.