Performance Marketer to Build Growth Strategy for Live Streaming Platform

We're launching a live streaming platform and need an experienced performance marketer to build our entire user-acquisition strategy from the ground up. There is no existing funnel, tracking, or campaigns yet — this is a complete build, so we need someone who can architect the foundation, not just run ads on top of an existing setup. What we need: A full audit of our platform's user journey and conversion points (registration → activation → first purchase → repeat) A documented, end-to-end growth strategy: which channels to prioritise, budget tiers, and a phased rollout plan Recommendation of the most effective paid channels for our audience and target regions Full conversion tracking and analytics setup (GA4 + tracker/postback), verified before any spend goes live Launch and management of initial test campaigns with tight segmentation Optimisation toward the lowest cost-per-conversion, with clear weekly reporting Deliverables: A written growth/acquisition strategy document (channel rationale, tracking architecture, test plan, phased roadmap) Working, verified conversion tracking with live test data Initial campaigns launched, plus a weekly performance report (spend, CPA, conversion rate, optimisation actions) Requirements: Proven experience building paid acquisition for online platforms, ideally streaming, subscription, or content-based products Strong command of ad-network setup, audience segmentation, and conversion tracking Metrics-driven approach — primary KPI is free-to-paid conversion, not just sign-up volume Comfortable building from zero rather than optimising an existing system Good written English for ongoing communication Timescale: Initial foundation phase of 1–2 weeks (audit, tracking, strategy), followed by campaign launch and scaling based on results. In your proposal, please share relevant case studies with metrics and the channels/ad networks you specialise in.