Performance Marketer Needed: Google Ads + Meta/TikTok + Social Media Management (Monthly Retainer)

Looking for an experienced performance marketer or small team to manage paid advertising and social media on an ongoing monthly retainer for a service business. Accounts, pixels, and conversion tracking are already built and campaigns are live. This is optimization and scaling work, not setup from scratch. Scope of work 1. Google Ads • Keyword, competitor, and search term research • Search and Performance Max campaign management • Ad copywriting, extensions, and landing page recommendations • Bid strategy and budget pacing • Continuous optimization and monthly performance reporting 2. Meta & TikTok Ads • Audience research, segmentation, and retargeting pools • Full-funnel campaign management across Facebook, Instagram, and TikTok • Ad copywriting, creative briefing, and A/B testing • Event and pixel QA (Pixel/CAPI on Meta, Events API on TikTok) • Continuous optimization and monthly performance reporting 3. Social Media Management • Monthly marketing plan and content calendar • Copywriting and visual design for organic posts • Publishing and channel management • Community moderation (comments/DMs) • Monthly insights and reporting Technical environment you’ll work in • Google Ads with offline-quality conversion tracking already configured • GA4 with funnel step events and purchase tracking • Meta Business Manager with Pixel firing Lead and Purchase events • Google Tag Manager container live on the site • Microsoft Clarity for session recordings and heatmaps Requirements • All work happens inside the client’s own ad accounts. Admin/ownership stays with us. • Verified, documented results from past campaigns: real screenshots or account proof showing spend, CPA, and ROAS. Not testimonials. • All fees stated in writing upfront, flat retainer plus any percentage of ad spend if applicable. No undisclosed fees. • Success metric is tracked conversions (completed transactions), not clicks, reach, or impressions. • Monthly reporting covering spend, CPM, CPC, CPA, conversion volume, and ROAS.