Performance Marketer for Prosumer SaaS — Meta Ads, Funnels & Paid Acquisition

We’re hiring an experienced performance marketer to own paid acquisition for a subscription SaaS platform that helps coaches, consultants, creators, and other online service businesses automate and improve their sales process. Our market sits between B2C and B2B: the buyer is typically an individual business owner or operator who makes a relatively fast purchasing decision, but expects the product to produce a measurable business return. Experience advertising traditional enterprise SaaS alone is not enough. We need someone who understands how to sell software to prosumers, creators, coaches, consultants, agencies, or small online businesses. Our initial focus is Meta advertising, with the potential to expand into additional paid channels once we establish a repeatable acquisition system. What you’ll own Audit our current campaigns, targeting, creative, landing pages, tracking, and conversion funnel Develop the paid acquisition strategy and testing roadmap Set up and manage Meta campaigns across broad, interest-based, retargeting, and lookalike audiences Identify the strongest offers, hooks, messaging angles, and creative concepts Provide clear briefs for new static and video creatives Diagnose funnel drop-off from ad click through trial activation and paid conversion Optimize toward qualified trials and paying customers—not cheap clicks or low-quality leads Monitor attribution and event tracking across Meta, our website, and product funnel Report clearly on CAC, cost per qualified trial, activation rate, paid conversion rate, payback period, and creative performance Scale winning campaigns without allowing lead quality or unit economics to collapse What we’re looking for Documented experience running paid acquisition for SaaS products Direct experience with prosumer, creator-economy, coaching, marketing, sales, automation, or SMB software is strongly preferred Strong Meta Ads expertise Experience with free-trial, self-serve, product-led, or hybrid SaaS funnels Ability to evaluate the entire funnel rather than blaming every result on targeting Strong understanding of creative testing, offer positioning, attribution, and conversion-rate optimization Comfortable working with early-stage data and building a repeatable testing process Able to distinguish between vanity metrics and metrics that predict revenue Please do not apply if most of your experience is with local-service lead generation, dropshipping, low-ticket e-commerce, or enterprise lead-generation campaigns that send every prospect to a sales call. Those models are materially different from ours. To apply Please answer every screening question and include examples of the most relevant SaaS accounts you have managed. Generic proposals will not be considered. This will begin as a paid one-month engagement. Strong performance can lead to an ongoing monthly relationship.