Performance Marketing Agency for Real Estate Business | 12-Month Lead Generation & Growth Partner

# Performance Marketing Agency Needed for Real Estate Projects in Woodbridge, VA ## About Us We are an established real estate business based in **Woodbridge, Virginia, with 40+ years of experience** in the real estate industry. We own and develop multiple residential and commercial projects, including apartments, commercial shops, plazas, houses, and builder/consulting projects. All of our current projects are located in **Woodbridge, VA**. We already have an **in-house sales team** responsible for lead qualification, follow-up, site visits, negotiations, and closing. Our business operations are also largely automated through **Odoo**. Our primary requirement is simple: **We need a highly experienced performance marketing agency that can consistently generate qualified real estate leads for our projects.** ## Our Current Projects ### Two New Large Projects Each project includes approximately: * 125 residential apartments * 100 commercial shops * Currently only around 7 apartments and 15 shops sold per project * Significant remaining inventory that needs aggressive marketing ### 13-Story Residential Project * Approximately 250 apartments * 113 units already sold * Approximately 137 units remaining We also have plazas, houses, under-construction properties, and future projects that will require marketing as they launch. ## What We Are Looking For We want to build our own **in-house marketing ecosystem** instead of relying entirely on an expensive external marketing company. We are looking for a **performance marketing agency for a long-term partnership**, initially targeting a **12-month engagement**, with potential for a multi-year relationship. The agency will be responsible primarily for: * Real estate lead generation * Paid media strategy * Meta, Facebook and Instagram Ads * Google Ads and Search * Retargeting * Audience research and segmentation * Campaign strategy and management * Landing page and funnel recommendations * Creative strategy and testing * Conversion rate optimization * Lead tracking and attribution * Campaign optimization and scaling * Monthly performance reporting Our internal sales team will handle the leads and convert them into customers. ## What We Need From Your Proposal **Please do NOT send a generic proposal.** We will prioritize agencies that provide a **clear first-year strategy specifically for our business.** ### 1. First-Year Marketing Strategy Explain what you would do during: * First 30 days * First 90 days * Months 4 to 6 * Months 7 to 12 Tell us **where you would start, what you would test, what you would scale, and why.** ### 2. Lead Generation Strategy Explain specifically how you would generate qualified buyers and investors for: * Residential apartments * Commercial shops * Existing inventory * New project launches * Future projects Please explain your approach to **audience targeting, geographic targeting, funnel strategy, lead qualification, retargeting and conversion optimization.** ### 3. Paid Advertising Budget We want your professional recommendation for: * Monthly advertising spend * Recommended initial testing budget * Recommended scaling budget * Platforms you would use * Expected CPL * Estimated monthly lead volume For example: **Monthly ad spend: $X → Estimated leads: X → Estimated CPL: $X** We understand these are forecasts, not guarantees, but we expect realistic numbers based on your experience. ### 4. Full-Funnel Tracking Explain how you would track: **Ad → Lead → Qualified Lead → Sales Follow-up → Site Visit → Booking → Sale** We use **Odoo**, so experience with CRM integration, UTM tracking, conversion tracking and attribution is a strong advantage. ### 5. Your Real Estate Portfolio — REQUIRED This is extremely important. Please provide **2 to 3 relevant real estate performance marketing case studies**, preferably involving: * Residential developments * Apartments * Commercial real estate * New construction * Large property inventory For each case study, provide actual numbers where possible: **Ad Spend → Leads → CPL → Qualified Leads → Appointments or Site Visits → Sales or Revenue** Screenshots or anonymized campaign reports are welcome. ### 6. Team and Pricing Please provide: * Team members who will manage our account * Monthly agency or management fee * Recommended monthly ad spend * Creative and landing-page costs, if separate * Contract requirements ## What We Are Looking For We are **not looking for a social media management agency** or someone who simply runs Facebook Ads. We want a **strategic performance marketing partner** who understands real estate acquisition economics and can build a scalable lead-generation engine for a large property portfolio. The ideal agency has proven experience with: **Real Estate + Meta Ads + Google Ads + Lead Generation + CRO + Analytics + CRM and Attribution + Scaling** Our goal is to build a predictable system where we know: **How much we spend → how many qualified leads we generate → how many site visits we receive → how many sales opportunities we create → and ultimately how marketing contributes to revenue.** If you have the experience to build and manage this type of system, please submit your proposal with your **complete first-year strategy, recommended budget and lead forecast, and real estate case studies.** **Generic proposals without a meaningful strategy and relevant portfolio will not be considered.**