Performance Marketing Expert

I am looking for a hands-on performance marketer/growth operator to help improve key commercial metrics for a growing DTC food/eCommerce business. This is not a basic ad management role. We need someone who can diagnose problems, run structured experiments, and improve real business outcomes. What You’ll Work On You’ll be responsible for identifying and testing improvements across areas such as: • Paid acquisition performance • Landing page conversion rate • Offer and funnel structure • Customer acquisition cost • Repeat purchase and retention • Margin-aware growth decisions You should be comfortable taking an idea from hypothesis to execution, tracking the results, and deciding what to do next based on data. Initial Trial Period To start, we’ll agree on one clear KPI to improve. You’ll propose a testing plan, execute clean single-variable experiments, and report on the results clearly. If the work drives measurable improvement, this can expand into a larger ongoing role with more responsibility. Ideal Candidate You’re a good fit if you: • Think in terms of outcomes, not just tasks • Have strong performance marketing and eCommerce experience • Can work independently without needing constant direction • Understand CAC, CVR, retention, AOV, and margin impact • Move quickly and communicate clearly • Are comfortable being measured against business results Not a Fit If You • Only want to manage ads without looking at the broader funnel • Need detailed step-by-step instructions • Prefer strategy decks over implementation • Focus on deliverables instead of measurable outcomes