Performance Marketing Freelancer – Meta Ads & E-commerce

## About the Role We are looking for an **experienced Performance Marketing Freelancer** to help grow our e-commerce business across **Greater Sydney and surrounding areas**. This is a **results-driven performance marketing role**, not a traditional social media management position. Our priority is simple: **Leads → Customers → Revenue → Efficient Customer Acquisition → Sustainable Growth** You will be responsible for planning, launching, managing and continuously optimising paid and organic acquisition campaigns, with **Meta Ads as the primary paid channel**. The ideal candidate is highly analytical, understands e-commerce funnels and conversion optimisation, and makes decisions based on **real business results rather than vanity metrics**. --- ## Key Responsibilities ### Meta Ads & Paid Acquisition * Set up, manage and optimise **Facebook & Instagram (Meta) Ads**. * Build and manage prospecting and retargeting campaigns. * Research and test relevant Australian and Sydney-based audiences. * Test different creatives, hooks, copy, offers and campaign structures. * Analyse campaign performance and make data-driven optimisation decisions. * Identify winning audiences, products and creatives and scale them effectively. * Implement and monitor **Meta Pixel and Conversions API (CAPI)**. * Continuously improve customer acquisition efficiency. ### E-commerce Marketing Our initial focus will be on visually appealing products such as: * Table décor & accents * Decorative USB/rechargeable lamps * Home décor products Other product categories include: * Decorative clocks * Office chairs & desks * Bathroom fittings You should understand how to adapt the **audience, platform, creative strategy and messaging** based on the product and customer intent. ### Short-Form Content & Creative Testing Develop and test ideas for: * Instagram Reels * TikTok * YouTube Shorts * Product demonstrations * Unboxing videos * Lifestyle/product videos * Problem-solution content * Different hooks, formats and CTAs The goal is to identify creative formats that generate **traffic, enquiries and sales**, not simply views or engagement. Successful content should be repurposed across relevant platforms. --- ## Tracking & Analytics Strong experience with the following is preferred: * Shopify * Meta Pixel * Meta Conversions API (CAPI) * Google Analytics 4 (GA4) * Conversion tracking * Campaign attribution * Lead tracking * Purchase tracking You should be comfortable analysing: * ROAS * CAC * CPL * CTR * Conversion Rate * Leads * Orders * Revenue * Customer acquisition quality --- ## Performance Expectations Performance will be evaluated primarily on **measurable business outcomes**, including: * Revenue generated * ROAS * Customer Acquisition Cost (CAC) * Cost Per Lead (CPL) * Qualified leads * Customers and orders * Conversion rate * CTR * Quality of acquired customers * Overall contribution to business growth We understand that performance depends on factors such as **product margins, pricing, fulfilment, shipping, returns and customer behaviour**. Therefore, we will evaluate performance based on the overall business context rather than a single fixed benchmark. --- ## Weekly Reporting You will provide a clear weekly performance report covering: * Ad spend * Traffic and engagement * Leads and enquiries * Orders and revenue * ROAS / CAC / CPL * Best-performing products * Best-performing creatives * Best-performing audiences * Failed tests and key learnings * Optimisation actions taken * Recommended next steps --- ## Target Market ### Primary Market: Greater Sydney + 100 km Including areas such as: * Sydney * Central Coast * Wollongong * Blue Mountains * Surrounding Greater Sydney areas Experience targeting **Australian customers and local markets** is highly preferred. --- ## Platforms The primary acquisition channel will be **Meta Ads**, with supporting activity across: * Facebook * Instagram * TikTok * YouTube Shorts * Facebook Marketplace * Pinterest --- ## What We're Looking For The ideal freelancer: * Has proven **e-commerce performance marketing experience**. * Has experience working with Australian customers or businesses. * Has strong hands-on **Meta Ads** experience. * Understands ROAS, CAC, CPL and conversion optimisation. * Can provide relevant campaign results or case studies. * Is comfortable working with Shopify, Pixel, CAPI and analytics. * Understands short-form video and creative testing. * Makes decisions using data rather than vanity metrics. * Can clearly explain campaign performance and optimisation decisions. * Takes ownership of results and proactively recommends improvements. ### Important We are **not looking for a traditional social media manager** whose primary focus is: * Increasing followers * Increasing likes * Generic social media posting * Engagement without conversions * Vanity metrics Our focus is **revenue and sustainable customer acquisition**. --- ## Application Questions Please answer the following questions in your proposal: 1. **How do you structure and test audiences, creatives and campaigns?** 2. **How do you set up and manage Meta Pixel + Conversions API (CAPI) on Shopify?** 3. **Which metrics do you use to decide whether a campaign should be scaled, optimised or stopped?** 4. **Please provide an example where you generated actual sales and revenue, rather than only followers or engagement.** 5. **What would your approach be during the first 30 days of working with us?** --- ## Access & Security You will receive only the access required to perform your responsibilities. Potential access may include: * Meta Ads Manager – advertiser access * Shopify – required working access * Social media accounts – publishing access where required Ownership and administrative access to critical business assets, including **payment gateways, bank accounts, domains and primary business administration**, will remain with the business owner. --- ## Our Goal We are looking for a **results-driven performance marketer** who can help us build a scalable customer acquisition system for the Australian market. The long-term objective is to: **Generate qualified customers → Increase revenue → Improve acquisition efficiency → Scale winning campaigns → Build sustainable growth.** If you have a proven track record of generating **real e-commerce sales through performance marketing**, we would like to hear from you. **Please apply with relevant case studies and measurable results.**