Performance Marketing Manager for Amazon, Shopify & TikTok

We hired a Performance Marketing Manager to oversee and optimize our multi-channel eCommerce marketing efforts across Amazon, Shopify, and TikTok Shop. The objective was to improve advertising efficiency, strengthen customer acquisition, and create a scalable growth strategy across all sales channels. The project involved Amazon PPC management, Shopify conversion optimization, TikTok Shop campaign management, audience targeting, keyword research, competitor analysis, performance reporting, and advertising budget allocation. A detailed review of campaign structure, product visibility, customer journey, and marketplace performance was required to identify opportunities for sustainable growth. The freelancer was responsible for improving campaign organization, monitoring key performance metrics, optimizing advertising spend, and providing actionable recommendations to enhance overall account performance. Strong analytical skills and cross-platform marketing experience were essential for this project.