Performance Marketing Specialist / Digital Marketer Needed (Meta Ads, Content & Creative Strategy)

About Marquis Education Marquis Education is an education company focused on delivering high-quality learning programs and professional development courses. We are looking for an experienced performance marketer or digital marketing agency to manage end-to-end digital marketing campaigns, beginning with an upcoming launch. Website: https://www.marquiseducation.in What We're Looking For We're looking for someone who can own the entire marketing campaign—not just run advertisements. The ideal candidate should be comfortable developing marketing strategies, creating engaging content, designing creatives, managing Meta advertising campaigns, and continuously optimizing campaign performance to generate quality leads. This project has the potential to become an ongoing engagement for the right candidate. Scope of Work Marketing Strategy - Develop an end-to-end marketing strategy Define target audience and customer personas Create campaign roadmap Recommend budget allocation Campaign Planning - Plan and execute digital campaigns Create campaign timelines Build a complete content calendar Content Creation - Create marketing content including Social media posts Carousel posts Promotional graphics Meta ad creatives Short-form videos / Reels Ad copy Social media captions Landing page copy recommendations (if required) Creative Production Expected deliverables include approximately - 12–15 static creatives 6–8 short-form videos or edited reels 15–20 ad copies Campaign content calendar Meta Ads - Campaign setup Audience research Lead generation campaigns Retargeting A/B testing Budget optimization Performance optimization Analytics & Tracking - Meta Pixel setup Conversion tracking UTM tracking Weekly reports Campaign dashboard Collaboration - Weekly review meetings Campaign optimization Final performance report with recommendations Preferred Experience - We're looking for candidates who have experience in one or more of the following - Education / EdTech Online courses Coaching businesses Masterclasses Webinar launches Lead generation campaigns Skills - Meta Ads Manager Performance Marketing Digital Marketing Content Marketing Social Media Marketing Lead Generation Graphic Design Copywriting Optional - Canva Video Editing When submitting your proposal, please share - Portfolio Relevant case studies Campaign results (CPL, ROAS, Leads Generated, Conversion Rate, etc.) Fixed-price quote Estimated timeline Brief overview of how you would approach this campaign