Performance Marketing Specialist (Meta Ads) – Trial Position → Long-Term Opportunity

🚀 Meta Ads Performance Marketing Specialist (Facebook & Instagram) | Long-Term Opportunity Overview We're an Australian creative agency looking for an experienced Meta Ads Performance Marketing Specialist to help grow our business through strategic Facebook and Instagram advertising. We're not looking for someone who simply boosts posts—we're looking for someone who understands how to build, optimise, and scale campaigns that generate real business results. Initially, you'll be responsible for managing our own advertising campaigns. If you consistently deliver high-quality leads and strong performance, you'll have the opportunity to become our dedicated advertising specialist, managing campaigns for both our agency and our clients. This is a long-term opportunity for the right person. Your Responsibilities * Plan, build, and manage Meta (Facebook & Instagram) advertising campaigns * Research and define target audiences * Develop campaign strategies for lead generation * Write compelling ad copy and recommend creative direction * Set up campaigns inside Meta Ads Manager * Monitor campaign performance and optimise based on data * Test audiences, creatives, placements, and campaign structures * Improve Cost Per Lead (CPL), Click-Through Rate (CTR), and Return on Ad Spend (ROAS) * Provide weekly reports with insights and recommendations * Continuously suggest new ideas to improve marketing performance What We're Looking For We're looking for someone who has: * Proven experience managing Meta Ads campaigns * Strong understanding of lead generation for service-based businesses * Experience analysing campaign performance and making data-driven decisions * Excellent written and spoken English * Strong communication skills * High attention to detail * Ability to work independently and take ownership of results * A proactive mindset and willingness to test new ideas Bonus Skills Highly regarded if you have experience with: * Google Ads * TikTok Ads * Landing page optimisation * Funnel building * Conversion Rate Optimisation (CRO) * Google Analytics 4 (GA4) * Meta Pixel & Conversion API * CRM systems * Email marketing and automation * A/B testing * Looker Studio reporting What Success Looks Like We're looking for someone who can: * Generate qualified leads—not just website traffic * Think strategically about improving campaign performance * Communicate clearly and proactively * Continuously optimise campaigns using data * Contribute ideas that help grow the business If successful, you'll have the opportunity to manage advertising campaigns for our clients as our agency continues to grow. Paid Trial The successful candidate will begin with a paid trial project. During the trial, you'll be responsible for: * Reviewing our current marketing approach * Creating and launching Meta advertising campaigns * Monitoring and optimising performance * Providing clear reports and recommendations If the trial is successful, we'll discuss a long-term working relationship. To Apply Please answer the following questions in your proposal: 1. Tell us about yourself and your experience with Meta Ads. 2. How many years have you been running Facebook & Instagram advertising campaigns? 3. Have you generated leads for service-based businesses? If yes, which industries? 4. What is the largest monthly advertising budget you've managed? 5. Tell us about your best-performing campaign. Please include: * Industry * Campaign objective * Budget * Cost Per Lead (CPL) * ROAS (if applicable) * What made the campaign successful 6. If we gave you a brand-new business with no advertising history, what would your first 30 days look like? 7. What's the biggest mistake you see businesses make with Meta Ads? 8. Tell us about a campaign that didn't perform well. What went wrong, and how did you improve it? 9. Which metrics do you monitor daily when managing campaigns? 10. Which marketing tools do you regularly use? 11. Please provide examples of campaigns you've managed, case studies, or screenshots of results (confidential information may be removed). 12. Record a short 2–3 minute video introducing yourself and explaining why you'd be a great fit for this role.