Performance Marketing Specialist (Meta, Google, TikTok) – Real Estate Lead Generation

# Performance Marketing Specialist (Meta, Google, TikTok) – Real Estate Lead Generation ## Long-Term Opportunity | Philippines Preferred | $4–$5/hr We are hiring **2 experienced Performance Marketing Specialists** to help generate qualified leads for our growing real estate company. This is **not an entry-level position.** We are looking for marketers who have successfully managed paid advertising campaigns and can demonstrate measurable results. If you know how to lower CPL, increase conversions, optimize campaigns, and scale lead generation, we'd like to speak with you. ## Compensation * **$4–$5/hour** * 30+ hours per week * Long-term opportunity * Contract-to-hire for top performers --- ## Responsibilities * Plan, launch, and optimize Meta (Facebook & Instagram) Conversion Campaigns * Create and manage Google Ads campaigns * Launch and optimize TikTok Ads * Build high-converting audiences, lookalike audiences, and retargeting campaigns * Set up and troubleshoot Meta Pixel, Conversion API, Google Tag Manager, and tracking events * Monitor campaign performance and continuously improve: * Cost Per Lead (CPL) * Cost Per Acquisition (CPA) * Click-Through Rate (CTR) * Return on Ad Spend (ROAS) * Work closely with our leasing and sales teams to improve lead quality and appointment rates * Recommend creative improvements, copy, landing pages, and campaign strategies --- ## Required Experience You should have experience with: * Meta Ads Manager * Facebook Conversion Campaigns * Instagram Advertising * Google Ads * TikTok Ads * Audience Targeting & Retargeting * Meta Pixel * Google Analytics * Conversion Tracking * Creative Strategy * Ad Copywriting * Campaign Optimization **Real Estate experience is a strong advantage but not required.** --- # REQUIRED IN YOUR PROPOSAL Applications that do not answer the following will be automatically rejected. Please include: 1. Links or screenshots of campaigns you personally managed. 2. Your best campaign results (CPL, CPA, ROAS, number of leads, etc.). 3. Industries you've worked with. 4. Monthly advertising budgets you've managed. 5. Your specific responsibilities on each campaign. 6. Advertising platforms and tools you regularly use. --- # Screening Questions Please answer every question. 1. Describe your best-performing Facebook Conversion Campaign. 2. What was the campaign objective? 3. What results did you achieve? 4. What was the monthly advertising budget? 5. What was your CPL or CPA? 6. Have you managed Google Ads? Describe your best campaign. 7. Have you managed TikTok Ads? Explain your experience. 8. Have you managed Instagram advertising campaigns? 9. Have you worked with Real Estate clients? 10. Can you provide screenshots or proof of campaign performance? --- # Shortlisted Candidate Test Shortlisted applicants will complete a paid evaluation. You will: * Review one of our existing campaigns * Identify issues and missed opportunities * Recommend improvements * Build a sample campaign strategy for our business --- # We Want Someone Who * Has a proven history of generating qualified leads * Understands performance marketing beyond simply launching ads * Makes decisions using data * Takes ownership of campaign performance * Communicates clearly * Can work independently * Continuously tests and optimizes campaigns If you have real performance marketing experience and can prove your results, we look forward to reviewing your application.