Performance Marketing Specialist Needed for an Online Educational Academy

## Performance Marketing Specialist Needed for an Online Educational Academy We are an **online educational and parenting academy** serving Arabic-speaking families, with a strong focus on children, teenagers, and parents. Our audience is primarily **Arab expatriate families living in the Gulf, Europe, and North America**. Most of our customers are families from the Levant and other Arab countries living abroad. We are preparing to launch our main educational programs very soon, and we are looking for an experienced **Performance Marketing / Meta Ads Specialist** who can move fast and help us increase paid registrations during a short and important enrollment window. ### Current Situation * Our main programs start in approximately **20 days**. * Enrollment may remain open for around **one additional week** after launch. * We already have an existing audience, active social media channels, previous students, parent communities, website traffic, and historical content. * We expect to generate around **150 registrations organically and through our current efforts**. * Our goal is to reach approximately **300–400 registrations** during this enrollment period. * We have had good results in the past when we combined strong creative content with paid promotion. * Influencer campaigns have not been our strongest acquisition channel so far. Our own content, educational speakers, community trust, and paid promotion have generally performed better. ### What We Need We are NOT looking for someone who only boosts posts or simply launches basic campaigns. We need someone who can quickly build and manage a focused acquisition campaign, including: * Meta Ads strategy and campaign setup * Audience segmentation and testing * Retargeting campaigns * Creative and ad-angle testing * Copy and offer recommendations * Funnel and landing page analysis * Tracking and conversion measurement * Budget allocation and optimization * Scaling winning campaigns * Weekly performance reporting * Clear recommendations based on actual sales data Our priority KPI is **paid registrations**, not just clicks, impressions, or cheap leads. We want to understand and improve: * Cost per qualified lead * Cost per purchase / registration * Conversion rate * CAC * ROAS * Which creatives and messages generate actual enrollments ### Target Audience Our programs are Arabic-language educational and parenting programs. Our main audience includes: * Arab families living in **Saudi Arabia** * Arab families living in the **UAE and Gulf countries** * Arab expatriate families living in **Europe** * Arab expatriate families living in **the United States and Canada** A large part of our Gulf audience consists of **Arab expatriates rather than local Gulf nationals**, so experience targeting Arabic-speaking expatriate families is highly valuable. ### Ideal Candidate We are especially interested in someone who has experience with: * Meta Ads * Online education * Courses, academies, memberships, or educational programs * Arabic-speaking markets * Parents and family audiences * Digital products that require trust before purchase * Launch campaigns with short enrollment windows * Retargeting and conversion funnels Arabic is a strong advantage, but **not mandatory** if you have relevant experience and can work effectively with an Arabic-speaking team. ### Important We need someone who can start **immediately**. The first 48–72 hours are important to us. We already have a content and operations team, so you will not be starting from zero. We can quickly provide previous creatives, testimonials, audience information, website data, program details, and existing social media assets. ### When Applying, Please Answer These Questions 1. If you started with us tomorrow and had approximately 20 days before program launch, what would you do during the **first 72 hours**? 2. How would you structure a campaign targeting **Arabic-speaking expatriate families across the Gulf, Europe, and North America**? 3. Please share 1–2 relevant case studies, preferably for education, courses, family-oriented products, or high-trust digital products. For each case study, please include, if possible: * Ad spend * Number of purchases * Cost per acquisition * Revenue * ROAS * Your exact role in the project 4. How many different creatives or ad angles would you recommend testing during the first week? 5. How would you approach retargeting during a short enrollment campaign? 6. What would you need from our team during the first 48 hours? 7. What advertising budget would you recommend for an initial testing phase before scaling? Please begin your proposal with the words: **“Education Launch”** so we know you have read the full job description. ### Engagement We are initially looking for someone for an **intensive 3–4 week launch campaign**. If the collaboration performs well, this can develop into a longer-term relationship for future programs and ongoing customer acquisition. Please do not apply if your approach is mainly based on generating large numbers of low-quality leads. We are looking for someone who understands that **actual registrations and acquisition cost matter more than vanity metrics**.