Performance Marketing Specialist for App Launch

Job Title: Conversion-Focused Growth Marketer (Personal Growth, Fitness & Weight Loss) 🚀 Project Overview I’m an award-winning entrepreneur and I’m launching a brand-new landing page for an upcoming app designed to help people actively crush and deliver on their goals. To fuel this pre-launch phase, we need a relentless, conversion-driven freelance marketer to drive targeted traffic, maximize sign-ups, and aggressively build our email list. Our target audience lives in the personal growth, self-improvement, fitness, and weight loss niches. Make no mistake: this is a pure performance role. Your success will be measured on one primary metric: the number of qualified email sign-ups secured via the landing page. We want a balanced, high-impact strategy that blends paid ad campaigns, organic community-driven buzz (X/Twitter hashtags, fitness/personal growth Reddit forums, Facebook Groups), and micro-influencer outreach to health, fitness, and mindset creators. If you are obsessed with tracking conversion rates and know how to turn lifestyle motivation into concrete leads, this project is for you. 📋 Key Responsibilities Drive High-Converting Traffic: Execute a blended strategy of paid ads, organic guerrilla marketing (X, Reddit, Facebook Groups), and micro-influencer partnerships aimed solely at driving high-intent personal growth, fitness, and weight loss audiences to the landing page. Conversion Rate Optimization (CRO): Constantly analyze landing page traffic data and user behavior to tweak copy, layout, and hooks to aggressively maximize the visitor-to-email sign-up conversion rate. Lead List Management: Set up and manage the growing email subscriber list, ensuring a seamless data flow from landing page submission to the database. Data-Driven Performance Tracking: Monitor conversion metrics in real-time, instantly shifting focus away from low-performing channels to double down on the sources yielding the highest volume of email sign-ups. 🎯 What We Are Looking For Niche Familiarity: You understand the psychology of the personal growth, fitness, and weight loss audiences. You know what hooks them, what hurts them, and what motivates them to sign up. Conversion Obsessed: You don't just care about "clicks" or "impressions"—you care about final email opt-ins. You have a deep understanding of CRO and A/B testing. Proven Track Record in Lead Gen: Tangible experience running successful pre-launch campaigns where your main KPI was email acquisition. Community & Influencer Savvy: Ability to naturally pitch wellness/fitness influencers and engage authentically in niche self-improvement forums to win trust and drive free, high-converting organic traffic. 💰 Compensation & Payment Terms We want a partner who has skin in the game and is confident in their ability to deliver numbers. We are looking for a hybrid payment structure that blends a fixed project set-up fee (to cover strategy and initial launch assets) with a pay-for-results bonus tied directly to the number of verified email sign-ups achieved. 💬 How to Apply Please submit your proposal (bonus points if it sounds like you and isn't just written by an AI!) including: A brief summary of your experience with pre-launch campaigns, specifically highlighting your past landing page conversion rates, email acquisition numbers, and any experience in the fitness/personal growth space. Your proposed hybrid rate structure (e.g., your requested upfront set-up fee + your desired rate per email sign-up/performance milestones). 1–2 examples of past campaigns where you successfully built a subscriber list from scratch. Your estimated weekly availability and how soon you can start.