Performance Marketing Specialist for MVP Validation

Performance Marketing Specialist (Growth & MVP Validation) for Fashion Services We are looking for an experienced Performance Marketing Specialist to help validate and scale a premium online fashion styling business. Our website offers: * Premium online styling services * Digital fashion guides * High-ticket personalized styling packages Our goal is not just to run ads—we’re looking for someone who can help us identify the best customer segments, validate product-market fit, optimize our website, and build a scalable acquisition strategy. Responsibilities * Develop and execute a performance marketing strategy * Launch and optimize campaigns across Meta, Google, Pinterest, TikTok, or other relevant platforms * Set up and manage tracking (GA4, GTM, Meta Pixel, conversion tracking) * Analyze customer behavior and identify drop-off points in the funnel * Conduct A/B testing for landing pages, pricing, messaging, creatives, and offers * Optimize conversion rates and customer acquisition costs * Recommend improvements to our website based on data * Define KPIs and report on campaign performance * Collaborate on creative testing by suggesting new messaging angles, hooks, and ad concepts Requirements * Proven experience managing profitable performance marketing campaigns * Strong understanding of conversion funnels and customer acquisition * Experience with GA4, Google Tag Manager, Meta Ads Manager, and analytics tools * Experience running structured A/B tests * Strong analytical mindset with a focus on ROI * Ability to work independently and proactively suggest improvements * Excellent communication skills Nice to Have * Experience marketing premium services or digital products * Experience in fashion, lifestyle, beauty or luxury * Experience with CRO tools such as Hotjar or Microsoft Clarity * Experience working with Pinterest Ads * Experience developing creative testing frameworks Bonus Experience with influencer marketing is a strong plus. While this is not the primary responsibility, we’d love someone who can: * identify suitable creators and influencers, * recommend collaboration strategies, * evaluate influencer performance based on data, * and integrate influencer campaigns into the overall acquisition strategy. To Apply Please include: 1. A brief overview of similar projects you’ve worked on. 2. Your biggest performance marketing success (include metrics if possible). 3. Which acquisition channels you would prioritize for a premium online styling business and why. 4. What would you focus on during your first 30 days? 5. Your favorite analytics and optimization tools.