Performance Marketing Specialist for New China-Based Agency — Meta, TikTok & Google Ads

We are launching a new international agency based in China and are looking for an experienced Performance Marketing Specialist to plan, launch, manage, and optimize our paid advertising campaigns. The selected specialist will be responsible for generating qualified leads, building brand awareness, and creating a scalable paid advertising system across: • Instagram Ads • Facebook Ads • TikTok Ads • Google Ads • YouTube Ads, when relevant • Retargeting and remarketing campaigns Our agency will connect international clients with business opportunities, services, production, sourcing, and professional partners in China. We therefore need someone who understands international customer acquisition and knows how to market China-related services to audiences outside mainland China. This is not a simple “boost post” position. We need a strategic, analytical, and commercially minded advertising specialist who understands funnels, tracking, lead quality, conversion rates, and return on advertising spend. RESPONSIBILITIES • Develop a complete paid advertising strategy for the agency launch • Identify the most valuable target audiences, countries, and customer segments • Recommend the appropriate advertising budget and channel allocation • Set up and manage campaigns on Meta, TikTok, and Google • Conduct keyword, audience, competitor, and market research • Create campaign structures for awareness, consideration, lead generation, and retargeting • Write compelling English advertising copy and creative briefs • Recommend the type of photos, videos, hooks, and offers needed for each campaign • Set up Meta Pixel, Google Analytics 4, Google Tag Manager, TikTok Pixel, and conversion events • Build and optimize landing-page conversion journeys • Create lead-generation forms and remarketing audiences • Monitor cost per lead, lead quality, conversion rate, CTR, CPC, CPM, CPA, and ROAS • Conduct A/B testing of audiences, creatives, copy, offers, and landing pages • Optimize campaigns continuously and stop underperforming advertisements • Produce clear weekly reports with results, insights, and recommended actions • Coordinate with our content, design, website, and business-development teams • Help us build a repeatable advertising system that can scale internationally REQUIRED EXPERIENCE • At least 3 years of hands-on performance marketing experience • Proven experience managing Meta, TikTok, and Google advertising campaigns • Experience generating qualified B2B leads—not only engagement or followers • Strong knowledge of conversion tracking, analytics, attribution, and remarketing • Ability to present verifiable case studies with actual business results • Experience with international or multilingual campaigns • Excellent written and spoken English • Strong analytical, communication, and reporting skills • Ability to work independently and take ownership of performance PREFERRED QUALIFICATIONS • Experience promoting agencies, consulting companies, sourcing businesses, production services, or China-related services • Experience targeting customers in the GCC, Middle East, Europe, United Kingdom, or United States • Knowledge of the fashion, manufacturing, sourcing, e-commerce, or creative industries • Familiarity with HubSpot, Zoho, or another CRM platform • Experience connecting advertising platforms with CRM lead tracking • Understanding of the difference between advertising to international customers and advertising inside mainland China • Knowledge of WeChat, Douyin, Xiaohongshu, or Baidu would be an advantage, but it is not mandatory unless we decide to target the mainland Chinese market INITIAL PROJECT The first stage will include: Reviewing our services, positioning, website, and target customers Conducting market, audience, competitor, and keyword research Preparing a 90-day paid media launch plan Setting up advertising accounts, tracking, and conversion events Launching initial campaigns on the most suitable platforms Testing advertising messages, creatives, offers, and audiences Optimizing campaigns based on lead quality and conversion results Providing weekly reporting and a final performance review If the initial project is successful, this can become a long-term monthly engagement.