Performance Media Buyer, Native Ads (Taboola / Outbrain), D2C Skincare & Supplements, DACH Market

Posted 3 weeks ago

Worldwide

Summary

We're a Berlin-based company running multiple D2C brands in skincare and supplements/wellness for the DACH market. We're looking for an experienced, hands-on native media buyer to own our paid acquisition on native platforms: scale what's working profitably, kill what isn't, and help us launch new brands from zero. This is not a "set up a campaign and walk away" role. You'll live in the native accounts daily, work closely with our creative and advertorial side, and own the numbers. What you'll do: - Scale existing native accounts profitably. Take over live Taboola and Outbrain campaigns, manage budgets and bids, optimize at the publisher and site level (whitelists/blacklists), and grow spend while protecting ROAS/CAC, not just chasing volume. - Run structured creative and advertorial testing. Test headlines, thumbnails, angles, and advertorial/pre-lander pages systematically. Brief our creators and copywriters on what to make next, identify winners, and scale them. - Own tracking and reporting. Keep S2S/conversion tracking (native pixel, CAPI, Voluum or RedTrack) clean and trustworthy. Deliver clear weekly reporting on spend, ROAS, CAC, EPC, and what you're learning. No vanity metrics. - Launch new brands. Set up accounts, build advertorial funnels and testing frameworks, and take new/younger brands from cold to profitable. - Think in strategy, not just tactics. Flag where the next growth lever is: network, creative, advertorial angle, offer, or placement. What we're looking for: - Proven native media-buying experience with real, scaled accounts you can speak to (spend levels, ROAS, what you changed and why). - Native platforms (Taboola and Outbrain, ideally also RevContent, MGID, or Yahoo Native) are your home turf. Campaign structure, bid strategy, publisher/site-level optimization, dayparting. This is our primary channel. - Strong on advertorial-led performance. You think about headlines, thumbnails, and angles, not just bids. You can brief writers and creators clearly. - Comfortable with clean S2S tracking (native pixel, CAPI, Voluum or RedTrack, basic attribution sanity) and honest reporting. - Works across multiple brands without dropping balls. - Proactive. You flag problems and opportunities before we have to ask. Nice to have: - Meta (Facebook/Instagram) or Google Ads / YouTube (Search, PMax, Discovery) as a secondary scaling channel. - Programmatic / DSP experience, or advanced Taboola/Outbrain tooling. - Experience in beauty, skincare, or supplements/wellness specifically. - German is a plus (our market is DACH), but the role itself runs in English. Hours & setup: Ongoing, roughly 15 to 20 hours per week to start, flexible schedule with some overlap with European business hours. Room to grow as we scale and add brands.

  • More than 30 hrs/week
    Hourly
  • 6+ months
    Duration
  • Intermediate
    Experience Level
  • $10.00

    -

    $35.00

    Hourly
  • Remote Job
  • Ongoing project
    Project Type

Contract-to-hire opportunity

This lets talent know that this job could become full time.
Learn more
Skills and Expertise
Mandatory skills
Social Media Marketing
Activity on this job
  • Proposals:5 to 10
  • Last viewed by client:3 weeks ago
  • Interviewing:
    2
  • Invites sent:
    5
  • Unanswered invites:
    3
About the client
Member since May 12, 2022
  • Germany
    Berlin1:54 AM
  • $87K total spent
    20 hires, 9 active
  • 4,787 hours
  • Fashion & Beauty
    Mid-sized company (10-99 people)

Explore similar jobs on Upwork

Google AdsFixed-price‐ Posted 2 weeks ago
Google Ads
Google Analytics
Pay Per Click Advertising
Google Tag Manager
Marketing Automation
B2B Marketing
Marketing Strategy
Project Management

How it works

  • Post a job icon
    Create your free profile
    Highlight your skills and experience, show your portfolio, and set your ideal pay rate.
  • Talent comes to you icon
    Work the way you want
    Apply for jobs, create easy-to-by projects, or access exclusive opportunities that come to you.
  • Payment simplified icon
    Get paid securely
    From contract to payment, we help you work safely and get paid securely.
Want to get started? Create a profile

About Upwork

  • Rating is 4.9 out of 5.
    4.9/5
    (Average rating of clients by professionals)
  • G2 2021
    #1 freelance platform
  • 49,000+
    Signed contract every week
  • $2.3B
    Freelancers earned on Upwork in 2020

Find the best freelance jobs

Growing your career is as easy as creating a free profile and finding work like this that fits your skills.

Trusted by

  • Microsoft Logo
  • Airbnb Logo
  • Bissell Logo
  • GoDaddy Logo