Performance Media Buyer, Native Ads (Taboola / Outbrain), D2C Skincare & Supplements, DACH Market
Worldwide
We're a Berlin-based company running multiple D2C brands in skincare and supplements/wellness for the DACH market. We're looking for an experienced, hands-on native media buyer to own our paid acquisition on native platforms: scale what's working profitably, kill what isn't, and help us launch new brands from zero. This is not a "set up a campaign and walk away" role. You'll live in the native accounts daily, work closely with our creative and advertorial side, and own the numbers. What you'll do: - Scale existing native accounts profitably. Take over live Taboola and Outbrain campaigns, manage budgets and bids, optimize at the publisher and site level (whitelists/blacklists), and grow spend while protecting ROAS/CAC, not just chasing volume. - Run structured creative and advertorial testing. Test headlines, thumbnails, angles, and advertorial/pre-lander pages systematically. Brief our creators and copywriters on what to make next, identify winners, and scale them. - Own tracking and reporting. Keep S2S/conversion tracking (native pixel, CAPI, Voluum or RedTrack) clean and trustworthy. Deliver clear weekly reporting on spend, ROAS, CAC, EPC, and what you're learning. No vanity metrics. - Launch new brands. Set up accounts, build advertorial funnels and testing frameworks, and take new/younger brands from cold to profitable. - Think in strategy, not just tactics. Flag where the next growth lever is: network, creative, advertorial angle, offer, or placement. What we're looking for: - Proven native media-buying experience with real, scaled accounts you can speak to (spend levels, ROAS, what you changed and why). - Native platforms (Taboola and Outbrain, ideally also RevContent, MGID, or Yahoo Native) are your home turf. Campaign structure, bid strategy, publisher/site-level optimization, dayparting. This is our primary channel. - Strong on advertorial-led performance. You think about headlines, thumbnails, and angles, not just bids. You can brief writers and creators clearly. - Comfortable with clean S2S tracking (native pixel, CAPI, Voluum or RedTrack, basic attribution sanity) and honest reporting. - Works across multiple brands without dropping balls. - Proactive. You flag problems and opportunities before we have to ask. Nice to have: - Meta (Facebook/Instagram) or Google Ads / YouTube (Search, PMax, Discovery) as a secondary scaling channel. - Programmatic / DSP experience, or advanced Taboola/Outbrain tooling. - Experience in beauty, skincare, or supplements/wellness specifically. - German is a plus (our market is DACH), but the role itself runs in English. Hours & setup: Ongoing, roughly 15 to 20 hours per week to start, flexible schedule with some overlap with European business hours. Room to grow as we scale and add brands.
- More than 30 hrs/weekHourly
- 6+ monthsDuration
- IntermediateExperience Level
$10.00
-
$35.00
Hourly- Remote Job
- Ongoing projectProject Type
Skills and Expertise
Activity on this job
- Proposals:5 to 10
- Last viewed by client:3 weeks ago
- Interviewing:2
- Invites sent:5
- Unanswered invites:3
About the client
- GermanyBerlin1:54 AM
- $87K total spent20 hires, 9 active
- 4,787 hours
- Fashion & BeautyMid-sized company (10-99 people)
Explore similar jobs on Upwork
How it works
Create your free profileHighlight your skills and experience, show your portfolio, and set your ideal pay rate.
Work the way you wantApply for jobs, create easy-to-by projects, or access exclusive opportunities that come to you.
Get paid securelyFrom contract to payment, we help you work safely and get paid securely.
About Upwork
- 4.9/5(Average rating of clients by professionals)
- G2 2021#1 freelance platform
- 49,000+Signed contract every week
- $2.3BFreelancers earned on Upwork in 2020
Find the best freelance jobs
Growing your career is as easy as creating a free profile and finding work like this that fits your skills.
Trusted by