Performance Media Buyer Needed: Pay Per Call, MVA, Home Services, Meta Ads

We are looking to hire an experienced performance media buyer who has direct experience generating inbound phone calls from paid ads. This role is specifically for someone who understands pay-per-call style campaigns, click-to-call campaigns, and lead generation campaigns where the goal is to get a qualified consumer to call in now. This is not a booking campaign role. We are not looking for someone whose only experience is generating appointments, calendar bookings, or form-fill leads. Those skills are helpful, but the main focus here is call generation. What We Need We are a 15-year performance marketing company that owns our own offers in the legal, financial, and home services verticals. We currently have buyers looking for calls, and we need an experienced media buyer who knows how to launch, test, optimize, and scale campaigns that drive qualified inbound calls. The first priority is generating calls for MVA and home services campaigns. We need someone who can come in, move quickly, and help us get profitable campaigns off the ground without needing months of training. The Main Problem We Need Solved We have opportunities, buyers, cap, creative resources, and ad spend available. The bottleneck is finding someone who already understands how to generate calls profitably. We need someone who knows how to think through: Call-focused campaign strategy Click-to-call ad flows Landing pages built to drive calls Call-only funnels Call tracking Buyer requirements Lead quality Compliance Creative angles that make someone want to call now Optimizing around call volume, call quality, and profitability If your experience is mainly driving people to book appointments for later, this is probably not the right fit. We need someone who understands the difference between generating a booked consultation and generating a live inbound call. Campaigns You Will Work On The primary focus will be: MVA call generation Home services call generation MVA form-fill lead generation Home services lead generation Additional experience in legal, financial, debt settlement, insurance, or other performance lead generation verticals is a bonus. Who This Role Is For This role is for a true performance marketer who knows how to turn ad spend into profitable inbound calls. You should be the type of person who: Has experience generating calls from paid ads Understands pay-per-call or call-driven lead generation Has experience with MVA, legal, home services, or similar high-intent verticals Knows how to test offers, angles, creatives, audiences, and funnels Can look at call data and understand what needs to change Can optimize for call quality, not just cheap volume Can direct creative concepts and video angles Can move quickly without needing every step explained Takes ownership of performance Asks smart questions Brings new ideas, methods, and tools to the table We have systems and SOPs, but we do not want someone who needs to be spoon-fed. We want someone who already knows how performance marketing works and can bring their own strategy, experience, and testing process to the table. Creative Strategy Matters This is not just a button-clicking media buying role. The right person understands that call generation requires strong creative, strong hooks, and strong intent. We have a creative support team with video editors and AI artists. You do not need to personally edit every ad, but you do need to know what to ask for. You should be able to help direct: Video hooks Ad angles Call-focused messaging Scripts UGC-style concepts Landing page concepts Testing ideas Creative variations We need someone who can think like both a media buyer and a creative strategist. Platforms Meta Ads experience is required. TikTok Ads and Google Ads experience are strong bonuses, especially if you have used them for call generation or high-intent lead generation. Requirements You must meet these requirements: Based in the United States Minimum 5 years of media buying experience Real lead generation experience Direct experience generating inbound calls from paid ads Strong Meta Ads experience Experience with MVA, legal, home services, or similar lead generation verticals Experience managing at least $100k per month in ad spend Ability to prove your previous ad spend numbers Ability to prove campaign performance Strong understanding of campaign testing and optimization Comfortable being paid based on performance Please do not apply if your only experience is appointment setting, booking calls, or running standard form-fill lead campaigns. We need someone who has actually generated inbound calls. Compensation This is a commission-only opportunity. We pay 30% of the net profits you generate. We finance the campaigns. You do not have to fund the ad spend. If you are good, there is significant upside. We have large budgets, multiple offers, existing infrastructure, buyers looking for calls, creative support, and more opportunity than we can currently handle. Our saying is: you eat what you kill. If you are experienced, hungry, and know how to generate profitable inbound calls, this can be a very lucrative long-term opportunity. Why This Is a Strong Opportunity We are not a startup trying to figure out our first offer. We have been in business for 15 years. We own our own offers. We have buyers. We have cap. We have a creative support team. We finance the ad spend. We give strong media buyers the freedom to test, scale, and make money. We are looking for someone who already knows what they are doing and wants to come in, seize the opportunity, and make a lot of money in the process. To Apply Please answer the following questions in your application: 1. How many years of media buying experience do you have? 2. Are you based in the United States? 3. What platforms do you have experience buying on? 4. Have you generated inbound calls directly from paid ads? 5. What verticals have you generated calls for? 6. Have you run MVA, legal, or home services campaigns before? 7. What is the largest monthly ad spend you have personally managed? 8. Can you provide proof of managing at least $100k per month in ad spend? 9. Walk us through your process for launching a call generation campaign. 10. How do you optimize for call quality, not just call volume? 11. What call tracking platforms or systems have you worked with? 12. Give an example of a call generation campaign you scaled profitably. 13. What is the difference between generating booked appointments and generating live inbound calls? 14. Why are you interested in a commission-only role where you earn 30% of the net profits you generate? Please start your application with the phrase “I generate calls” so we know you read the full post.