Performance marketer

Agreed. The qualifications are right, but the posting should feel simpler, warmer and easier to respond to. Freelance Performance Marketer Targeted Political, Advocacy and Participation Campaigns Civil Media is looking for a hands-on freelance performance marketer to help plan, launch and optimize highly targeted digital campaigns. We are the participation intelligence and activation company. We create strategy, content and campaigns that move people from passive viewing to active participation. Our immediate need is for a targeted civic-participation campaign using detailed audience data supplied by our strategic partner. The initial paid-media budget will be approximately $7,000, with additional political, advocacy and brand campaigns likely to follow. What You Will Do * Turn detailed audience and persona data into a clear media plan * Build and manage targeted campaigns, primarily on Meta * Advise on YouTube and Google Ads targeting * Compare creative performance and recommend where to place additional spend * Monitor pacing, frequency, audience delivery and results * Optimize targeting, budget and creative allocation * Provide concise reporting and practical recommendations * Work directly with Civil Media’s strategy and creative team Experience We Are Looking For * Strong hands-on experience with Meta Ads Manager * Experience with Google Ads and YouTube * Experience managing highly targeted geographic or audience campaigns * Strong campaign setup, testing and optimization skills * Experience working with video creative * Clear analytical and reporting abilities * Political, advocacy, civic-engagement or nonprofit experience is a strong plus * Experience reaching multicultural audiences, particularly Black voters or consumers, is also valuable Please Include * A brief summary of your relevant experience * Two or three examples of targeted campaigns you personally managed * The audience, budget, platforms and results for each * Your specific role in the work * Your availability * Your hourly rate * Your proposed fee for planning and managing a campaign with approximately $7,000 in paid media This will begin as a freelance project and could grow into ongoing part-time or full-time work with Civil Media. Please share specific campaign results and clearly identify the work you personally executed.