Personal Brand Creative Strategist + Content Editor

I’m looking for someone highly social-media-native to help build my personal brand across **fashion, travel, lifestyle, mindset, entrepreneurship, and aspirational everyday life.** This is **not** a traditional social media manager role. I need someone who thinks more like a **creative director + art director + strategist + editor** and understands how to build a recognizable **persona, visual identity, point of view, and brand world** that can attract followers, brand partnerships, PR, travel opportunities, gifting, events, and paid collaborations. ## What You’ll Help With * Developing original video concepts and content ideas without waiting for me to think of everything * Going through a **large backlog of unposted footage** and finding creative, relevant ways to use it * Turning trips, outfits, events, business-owner life, routines, mindset, and everyday moments into multiple pieces of content * Identifying strong hooks, storylines, recurring series, and content angles * Planning Reels, TikToks, carousels, photos, and Stories * Professionally editing fashion, lifestyle, travel, and portrait photography * Editing high-quality short-form video in CapCut, Edits, Premiere, Final Cut, or similar * Choosing music, pacing, cuts, text, clip order, transitions, and overall visual direction * Helping develop my personal brand world and creative direction * Spotting and adapting trends **quickly, while they are still relevant** * Researching creators, brands, trends, and positioning opportunities * Helping make my profile attractive to brands and PR teams * Helping with **organic engagement and community building** * Engaging thoughtfully with followers, creators, brands, and relevant accounts * Identifying conversations and accounts worth interacting with to increase visibility and relationships * Helping turn comments, DMs, audience reactions, and recurring questions into future content ideas * Eventually supporting brand-deal strategy, media kits, prospecting, and outreach ## The Type of Person I Need You should have the **eye of an art director or creative director**, not just the technical ability to edit. You need to be: * Extremely meticulous and detail-oriented * Visually sophisticated and tasteful * Highly observant * Fast-moving and current on trends * Able to generate your own concepts * Strong at storytelling and strategy * Comfortable making creative decisions independently * Able to recognize what feels elevated vs. generic * Extremely fluent in Instagram and TikTok culture * Naturally good at online engagement and understanding how people actually interact on social media You should be able to look through hundreds of old clips and immediately start seeing possibilities: **“This could become a series.”** **“This clip should open the Reel.”** **“This footage is old, but this current trend makes it relevant again.”** **“Don’t post this one.”** **“This photo should lead the carousel.”** **“This comment could become our next video.”** That type of creative judgment is exactly what I’m looking for. ## Creative Direction Think: **fashion + travel + feminine lifestyle + founder life + mindset + ambition + personality + aspirational but still real** I do **not** want Canva graphics, generic quote posts, templated content, stock imagery, corporate-looking posts, or someone whose entire strategy is “post consistently.” If your work could be created for any random client with the name swapped out, this is probably not the right fit. ## Not a Fit If You Are Primarily * A generic VA * A Canva designer * A corporate social media manager * Someone who mainly schedules posts * Someone who needs me to provide every concept * A beginner editor * Someone who follows trends after they are already oversaturated * Someone whose idea of engagement is leaving generic comments like “Love this!” on random accounts ## Payment This will be **milestone/project based, not hourly.** Milestones may include: * Personal brand strategy * Creative direction * Backlog footage review + concept development * Reel/TikTok editing batches * Photo editing batches * Travel/event content repurposing * Content series development * Engagement/community growth * Profile optimization * Brand-deal positioning or media kit strategy * Brand prospecting/outreach Strong performance can turn into consistent long-term work. ## To Apply Start your proposal with **WORLD** so I know you read this. Then answer: 1. Share **3 creators whose personal branding you think is exceptional** and explain why. 2. What does “building a brand world around a person” mean to you? 3. If I gave you **hundreds of old travel, fashion, lifestyle, hotel, restaurant, shopping, business, and candid clips**, how would you decide what to do with them? 4. Give me **3 original Reel/TikTok concepts** you could create from miscellaneous lifestyle footage. 5. Send **3 short-form videos you personally edited.** 6. Send examples of fashion, lifestyle, beauty, or travel photography you personally edited. 7. What apps/software do you use for video and photo editing? 8. How do you stay ahead of social media trends? 9. What would your **organic engagement strategy** look like for growing a personal brand without spammy comments or follow/unfollow tactics? 10. What separates an account that is **pretty** from one that is actually **influential and memorable**? 11. Have you worked on a personal brand before? If yes, show examples. 12. What country/time zone are you in, and how many active clients do you currently have? Please do not send a generic proposal about being hardworking, passionate, or detail-oriented. I care most about: **taste + creative judgment + strategy + originality + storytelling + meticulous execution + initiative + speed + engagement instincts + cultural awareness**