Personal Brand, Talent & Business Manager, VA

Personal Brand, Talent & Business Manager for DJ • Fitness • Wellness • Events **Location:** Remote **Type:** Part-time initially, with potential to grow **Hours:** Approximately 15–20 hours/week initially **Reports to:** Bernadette ## About the role I am looking for a highly organised, proactive and commercially minded **Personal Brand, Talent & Business Manager** to become my right hand across my DJ career, fitness and wellness work, events and personal brand. I work across several connected worlds: DJing, music, fitness, wellness, events, content creation, partnerships and travel. I am looking for someone who can help me manage the business behind all of this so I can focus on what I do best: performing, teaching, creating, connecting with people and developing new opportunities. This is **not a traditional virtual assistant role**. I don't want someone who simply waits for a list of tasks. I want someone who can look at what is happening, identify what needs attention, take initiative, follow up, solve problems and help turn opportunities into actual results. ## Key responsibilities ### 1. Social Media Management * Manage social media calendars and scheduling * Coordinate content across relevant platforms * Prepare captions and basic copy * Schedule posts, reels and stories * Monitor comments and relevant messages * Track engagement and growth * Identify content opportunities * Organise content assets, photos and videos * Coordinate with photographers, videographers and other creatives when needed ### 2. Marketing * Develop and execute marketing campaigns * Promote DJ bookings, events, classes and projects * Create promotional calendars * Support email marketing and newsletters * Research audiences and potential markets * Monitor campaign performance * Identify opportunities for collaborations and cross-promotion ### 3. Client & Business Development * Research potential clients, venues, promoters, brands, studios and event organisers * Conduct personalised outreach * Maintain outreach pipelines * Follow up consistently * Manage incoming enquiries * Keep accurate records of conversations and opportunities * Help convert leads into bookings, collaborations and paid opportunities ### 4. Talent / DJ Management * Manage booking enquiries * Maintain DJ EPK and promotional materials * Coordinate booking details * Maintain venue/promoter databases * Follow up on opportunities * Assist with contracts and agreements * Coordinate invoices and payment follow-ups * Maintain a clear overview of upcoming bookings * Research festivals, clubs, hotels, private events and brand opportunities ### 5. Calendar Management * Maintain a central calendar * Coordinate DJ bookings, fitness classes, events, meetings and personal commitments * Protect important preparation and travel time * Identify scheduling conflicts * Send reminders * Maintain deadlines and follow-ups ### 6. Travel Management * Research and book flights and accommodation * Coordinate airport transfers and ground transportation * Prepare travel itineraries * Track travel documents and visa requirements * Maintain loyalty programme information where relevant * Ensure travel arrangements align with bookings and work commitments ### 7. Event Management Support the planning and execution of events including: * Venue coordination * Ticketing * Guest lists * Collaborators * Sponsors * Marketing * Timelines * Supplier coordination * Attendee communication * Post-event follow-up This includes projects such as **The Pilates Club** and future events. ### 8. Partnerships & Sponsorships * Research potential brand partners * Identify relevant wellness, fitness, lifestyle, travel and music brands * Prepare outreach * Maintain partnership pipelines * Follow up with prospective partners * Coordinate deliverables * Maintain relationship records ### 9. CRM & Database Management Build and maintain organised databases for: * Venues * Promoters * Festivals * Brands * Studios * Hotels * Agencies * Private clients * Media * Collaborators * Sponsors * Existing relationships Every meaningful contact should have a clear status, next action and follow-up date. ### 10. Sales & Follow-Up This is a major part of the role. You will be responsible for making sure opportunities do not disappear simply because nobody followed up. You will: * Track open conversations * Schedule follow-ups * Follow up with leads * Re-engage older contacts * Identify stalled opportunities * Report on pipeline progress ### 11. Content Operations * Organise photo/video libraries * Maintain content folders * Coordinate shoots * Prepare content briefs * Maintain brand assets * Track upcoming content requirements * Coordinate with external creatives ### 12. Personal Brand Development Help develop a cohesive personal brand across: **DJ / Music** * Clubs * Festivals * Radio * Private events * Brand events **Fitness / Wellness** * Pilates * Yoga * Barre * Aerial * Sound healing * Workshops **Events** * The Pilates Club * Future experiences and collaborations The goal is not to make these feel like separate businesses, but to understand how they can strengthen one another. ### 13. PR & Media Outreach * Research relevant publications * Identify podcasts, radio shows and interviews * Research music and wellness media * Prepare outreach * Maintain media contacts * Track pitches and responses * Coordinate interviews and appearances ### 14. Business & Personal Administration * Manage documents * Track invoices and payments * Maintain subscriptions and recurring tasks * Organise important files * Coordinate administrative deadlines * Research services and suppliers * Handle general administrative tasks as required ## The ideal person You are: * Extremely organised * Proactive * Comfortable working independently * Commercially minded * An excellent communicator * Detail-oriented * Resourceful * Comfortable with ambiguity * Good at researching and finding answers * Comfortable with technology * Confident communicating professionally * Comfortable dealing with artists, venues, brands and clients * Able to manage multiple projects simultaneously * Naturally good at follow-up * Discreet and trustworthy You don't need to be an expert DJ or fitness professional. However, **experience in music, entertainment, fitness, wellness, events, hospitality, lifestyle or creator businesses is a significant advantage.** ## Essential skills Experience with some or all of: * Instagram / social media management * Canva * Google Workspace * Google Calendar * Notion, Airtable or similar * CRM systems * Email marketing * Project management tools * Online research * Outreach * Event management * Travel planning * Basic analytics ## What success looks like After the first few months, I should feel that: **Things don't fall through the cracks anymore.** Opportunities are being identified and followed up. My calendar is under control. My social media is consistent. My events are better organised. My booking pipeline is growing. My travel is easier. My admin is under control. And most importantly, I have more time and mental space to focus on performing, teaching, creating and building relationships. ## Working style I value: **Proactivity over passivity.** **Solutions over excuses.** **Quality over simply completing tasks.** **Communication over assumptions.** **Consistency over bursts of activity.** If you see something that needs doing, I want you to be comfortable taking ownership of it. ## Application Please send: 1. Your CV or LinkedIn profile 2. A short introduction 3. Examples of previous work 4. The types of businesses/people you have supported 5. Your experience with social media and marketing 6. Your experience with outreach or business development 7. Your experience with events, talent or artist management, if applicable 8. Your hourly rate or preferred monthly rate 9. Your availability and timezone 10. Your answer to this question: **“If you joined me tomorrow and noticed that I had 30 unanswered opportunities sitting in my inbox, what would you do?”** Shortlisted candidates will be invited to complete a paid practical exercise.