Personal Social Media Content Strategist + Reels Editor

I am looking for a thoughtful, creative freelancer to help me slowly restart my personal Facebook presence and launch a personal Instagram account. This is not a business-marketing project. I am not trying to become an influencer, sell products, or post every day. I want a personal online presence that feels warm, friendly, fun, family-oriented, and genuine—while still being polished and professional enough that coworkers or my employer would have a positive impression if they saw it. I have not posted regularly on Facebook in a long time, and I currently do not have Instagram posts. I want a gradual, comfortable ramp-up rather than a dramatic “rebrand” or aggressive posting schedule. What I can provide: - Screenshots or screen recordings of Facebook/Instagram Reels and posts I have saved because I like their style - A curated Google Photos album or Google Drive folder with photos and short videos I am comfortable sharing - Screenshots of my current Facebook and Instagram profiles - Notes about my comfort level, privacy boundaries, and the types of moments I do and do not want to share What I need help with: - Review my inspiration examples and identify the content styles, pacing, tone, and formats that fit me - Help define a personal social-media vibe and simple content pillars - Review my curated photos/videos and select the strongest content - Create a gentle 30-day posting plan, ideally 2–4 feed posts per month plus optional Stories - Create my first “monthly recap” post or Reel as a paid trial - Write natural captions that feel warm, conversational, and not overly polished or “influencer-like” - Recommend post order, clip length, music style, on-screen text, and suggested posting timing - Give me a simple process I can repeat each month without social media taking over my life Ideal freelancer: - Has examples of personal lifestyle content, family-friendly Reels, recap videos, or personal-brand work - Understands the difference between a personal profile and a business account - Can be strategic and creative, not just edit video - Has strong communication skills and is comfortable explaining why they recommend something - Respects privacy and will work from a curated shared folder rather than requiring unrestricted access to my accounts or entire photo library For the initial project, please propose a fixed-price package that includes: 1. A short profile/inspiration review 2. A simple personal-content guide or strategy 3. A 30-day gentle posting plan 4. Caption ideas for the planned posts 5. One edited monthly recap Reel or video as a paid trial 6. One round of revisions In your proposal, please include: - Examples of similar work - Your recommended scope and price for this first project - What you would need from me to get started - Whether you offer ongoing monthly support after the trial, and what that would include Please do not send a generic business social-media-management proposal. I am looking for someone who can help make my personal accounts feel natural, inviting, and genuinely like me.