Philippines PR Specialist for Mobile Gaming Platform (PUBG/Mobile legend related, NOT gambling)

We are looking for an experienced PR or digital PR specialist to help mobile gaming platform, build visibility and strengthen its search presence in the Philippines. The platform supports mainstream mobile games such as Mobile Legends, PUBG and Genshin Impact. This project is not related to casino, betting or gambling. Objectives Primary objective: 1. Secure relevant online placements that generate quality backlinks, helping improve domain authority and rankings for non-branded search terms such as: Mobile Legends recharge; Genshin Impact top up Philippines 2. Build awareness and trust for the platform in the Philippine market by connecting the brand with relevant gaming, technology, entertainment and consumer news. We are open to two approaches (can be combined) Option 1: Earned Media PR This route should focus strictly on editorial coverage secured through newsworthy angles and direct media outreach. The scope may include: Developing locally relevant story angles Creating a targeted Philippine media list Drafting press releases, pitches and supporting materials Pitching gaming, technology, business, entertainment and lifestyle media Securing interviews, features, reviews or expert commentary Following up with journalists and tracking media feedback Reporting on coverage, backlinks and outreach results Option 2: Digital PR and Backlink Placements This route should focus on securing relevant, credible online placements that include backlinks to the platform The scope may include: Identifying suitable Philippine gaming, technology and consumer websites Securing sponsored, contributed, partner or arranged editorial placements Advising on suitable anchor text and landing pages Drafting or coordinating placement content Providing clear information on publication costs, turnaround time and link conditions Reporting on domain quality, traffic, link type and placement status Applicants must be transparent about whether placements are paid, sponsored, contributed or editorially earned. We are not interested in low-quality link farms, private blog networks, automated link building, irrelevant websites or bulk backlink packages. When applying, please include: 1. Whether you are applying for Option 1, Option 2 or both 2. A sample list of media or website categories you would target 3. Your proposed approach, timeline and deliverables 4. Your professional fee and any estimated third-party placement costs 5. How you assess the quality of a media placement or backlink 6. Examples of gaming, technology or consumer coverage and backlinks you have secured (if any) Strong knowledge of mobile gaming, gaming top-up platforms, e-commerce or consumer technology is preferred.