Pinterest Commerce Expert — Build, Launch and Optimize a Complete Pinterest Growth System

# Overview We are seeking a **true Pinterest commerce expert** to build, configure, verify, launch, optimize, document, and hand off a complete Pinterest growth system for **ThreadMug**, our Shopify print-on-demand ecommerce brand. We are specifically looking for someone who **lives and breathes Pinterest**. This is not a general Shopify-development role, a generic social-media-management position, or a project for someone who occasionally posts Pins. The selected expert must have deep hands-on experience with Pinterest Business Manager, Pinterest SEO, organic Pinterest growth, catalogs, Shopping campaigns, paid advertising, retargeting, conversion tracking, analytics, and ecommerce strategy. Our objectives are to: * Make Pinterest a significant organic-discovery and sales channel for ThreadMug. * Build ThreadMug into a recognizable consumer brand. * Maximize Pinterest shopping and catalog capabilities. * Create high-quality Pinterest-native content capable of reaching large audiences. * Launch a structured paid-advertising system. * Build repeatable evergreen and seasonal growth processes. * Prepare ThreadMug for disciplined international expansion. * Train our team and leave behind a documented operating system. ThreadMug currently has an established Pinterest Business account, Shopify connected to Pinterest, approved merchant status, an approved Pinterest catalog, and a Verified Merchant Program application currently under review. We understand that no one can guarantee virality or revenue. We are looking for the strongest possible Pinterest foundation, content system, testing process, and campaign structure. Website: **[www.threadmug.com](http://www.threadmug.com)** The initial engagement is expected to take approximately one week, but the timeline is flexible. Quality, completeness, and correct implementation are more important than forcing the work into an arbitrary number of days. # Initial Engagement Scope 1. **Pinterest Business Manager Audit:** Review account ownership, permissions, assets, advertising accounts, catalogs, audiences, Tags, partners, and overall account structure. 2. **Advertising Account Review:** Audit the existing advertising accounts, designate the correct primary account, preserve historical data, and prevent future campaigns from being launched from the wrong account. 3. **Profile and Brand Optimization:** Improve the ThreadMug profile, branding, keywords, description, cover, business information, website connection, and overall customer-facing presentation. 4. **Verified Merchant Program:** Review the current application, resolve outstanding issues where possible, and document any remaining requirements. 5. **Shopify and Catalog Integration:** Verify that Shopify, Pinterest, the product feed, catalog, Tag, Conversions API, products, prices, variants, inventory, images, and URLs are connected and synchronizing correctly. 6. **Catalog Diagnostics:** Review existing catalog warnings and errors, correct material issues, identify products that should be promoted or excluded, and create a catalog-maintenance process. 7. **Pinterest Tag and Conversions API:** Validate product views, searches, add-to-cart activity, checkout activity, purchases, order values, currency, product identifiers, and event deduplication. 8. **GA4 and Attribution:** Confirm Pinterest traffic can be tracked through proper URL parameters and UTMs and document how Pinterest, Shopify, and GA4 reporting should be reviewed together. 9. **Pinterest SEO and Keyword Research:** Conduct Pinterest-specific keyword research and optimize profile, board, Pin, and catalog language around products, recipients, occasions, gifting, and seasonal demand. 10. **Product Groups:** Create commercially useful product groups based on product category, personalization, season, occasion, price, margin, advertising priority, and customer intent. 11. **Board Architecture:** Build or reorganize boards based on Pinterest search behavior, products, gifting occasions, seasonal demand, lifestyle interests, best sellers, and new products. 12. **Organic Pinterest Strategy:** Develop a balanced organic strategy using Product Pins, lifestyle content, gift guides, personalized-product examples, educational content, reviews, brand content, seasonal content, video, and collection-style creative. 13. **Creative Production:** Create Pinterest-ready creative assets and reusable templates designed for mobile viewing, search visibility, product tagging, branding, and customer conversion. 14. **Publishing and Seasonal Planning:** Establish a sustainable publishing cadence, a 30-, 60-, and 90-day calendar, and a 12-month Pinterest seasonal-planning schedule. 15. **Paid Advertising Strategy:** Build a structured campaign system covering catalog sales, Shopping campaigns, Performance+, prospecting, keyword and interest targeting, product groups, seasonal campaigns, retargeting, and audience development. 16. **Campaign Launch:** Audit previous campaigns, configure the new campaign structure, select products and creative, set budgets and targeting, and launch at least one properly configured campaign. 17. **International Growth Assessment:** Identify commercially practical international markets based on Pinterest demand, Shopify Markets, Printify fulfillment, shipping, margins, currency, language, and customer experience. 18. **Analytics and Testing:** Create a practical reporting and testing system covering organic performance, paid advertising, catalog performance, audiences, creative, products, traffic, conversions, revenue, and return on ad spend. 19. **Shopify CRO Coordination:** Review the storefront from a Pinterest-traffic perspective and document landing-page, mobile, personalization, product-page, trust, shipping, and checkout issues for coordination with our Shopify UX/CRO expert. # Final Deliverables The completed engagement should include a full current-state audit, primary advertising-account recommendation, optimized Pinterest profile, Verified Merchant Program review, validated Shopify and catalog connection, Pinterest Tag and Conversions API testing, catalog diagnostic corrections, product-group and board architecture, Pinterest keyword and trend research, organic content strategy, reusable creative templates, an initial batch of optimized Pins, publishing and seasonal calendars, paid-campaign architecture, at least one launched campaign, retargeting and audience configuration, GA4 and UTM attribution guidance, analytics and testing frameworks, written operating procedures, a complete change log, recorded walkthroughs, team training, and an optional proposal for ongoing monthly maintenance.