Powerpoint Help: Need a storyteller and designer

# Project Brief: Executive Presentation Design – "Engineering a Competitive Advantage" ## Project Overview Seeking a presentation designer with strong conceptual and visual storytelling skills to transform an existing executive presentation into a polished, immersive experience. The presentation introduces new research findings, unveils a new value proposition, and launches a global marketing campaign. Rather than a traditional corporate deck, we want the presentation to tell a story through the creative lens of an **automotive manufacturing campus**—reimagined entirely through the world of potatoes. The theme is **not about cars**. Instead, it uses the familiar stages of automotive manufacturing as a metaphor for how Potatoes USA developed its new competitive positioning. ## Creative Concept Imagine Potatoes USA as a world-class manufacturing campus. Instead of designing and building automobiles, the campus is "engineering" a competitive advantage for U.S. potatoes. The presentation should guide the audience through a visual journey that includes: * Design & Engineering (research design and blueprint development) * Testing & Validation (technical testing and consumer research) * Quality Control (identifying the differentiating attribute) * Manufacturing & Assembly (building the value proposition and campaign) * Market Deployment (launching the platform globally) Every visual should reinforce that this is still Potatoes USA. Potato products, research, foodservice, frozen potatoes, fresh potatoes, processing, and culinary applications should replace traditional automotive imagery wherever possible. ## Presentation Goals The presentation should: * Summarize the research process. * Reveal the key research finding. * Introduce the new value proposition centered on **Consistency**. * Unveil the new "Count on U.S." campaign. * Build excitement and momentum leading into the campaign launch. ## Design Direction We're looking for a clean, modern, executive-level presentation—not cartoonish or overly literal. The automotive inspiration should be reflected through: * Blueprint aesthetics * Engineering drawings * Manufacturing process graphics * Quality control visuals * Factory-inspired wayfinding and signage * Technical diagrams * Industrial typography * Motion-inspired layouts (without requiring animation) At the same time, every stage should clearly feel like Potatoes USA through the use of potato imagery, potato products, culinary visuals, research graphics, and campaign assets. ## Deliverables * Refresh of approximately 15 presentation slides. * Creation of custom graphics, icons, diagrams, and visual metaphors. * Consistent visual theme throughout the presentation. * Editable PowerPoint presentation. * Source design files (Adobe Illustrator/Figma/Photoshop if applicable). ## Desired Experience Experience designing: * Executive presentations * Investor or keynote presentations * Corporate storytelling * Infographics * Brand launch presentations * Strategic marketing presentations Experience with visual storytelling is more important than simply creating attractive PowerPoint slides.