Pre-Launch Marketing Specialist for Travel App(waitlist Growth, Social Media&Landing Page Optimizati
Worldwide
I am building "TravelPriceSafe", a mobile app that helps travelers find safe, affordable restaurants, bars, and entertainment venues. The app provides real-time price comparisons, safety intelligence, currency conversion, and language translation – all combined into a proprietary CRV Score™. The app is currently in development. I need a pre-launch marketing specialist to build buzz, grow our waitlist, manage social media, and optimize our landing page before launch. Website: [Northwest is building a free landing page – you will have access to optimize it] Your Responsibilities: 1. Waitlist Growth · Develop and execute a strategy to grow our email waitlist organically · Identify and engage travel communities (Reddit, Facebook Groups, travel forums) · Run targeted campaigns on Instagram, Facebook, and TikTok to drive sign-ups · Implement a referral program ("invite a friend" incentives) 2. Social Media Management · Set up and manage Instagram, Facebook, and TikTok accounts · Create a content calendar with posts that build excitement and brand awareness · Post engaging content (travel tips, app sneak peeks, behind-the-scenes) · Grow followers and engagement organically 3. Landing Page Optimization · Review and improve the current landing page to maximize conversions · Write compelling copy that explains TravelPriceSafe's value clearly · A/B test headlines, calls-to-action, and design elements · Ensure the page is mobile-friendly and loads quickly 4. Strategy & Reporting · Provide a 3-month pre-launch roadmap with weekly milestones · Track and report key metrics: sign-ups, conversion rate, cost per acquisition · Recommend improvements based on data What We're Looking For Required: · Experience growing email waitlists for pre-launch products (apps, SaaS, or consumer brands) · Proven track record with social media growth (Instagram, Facebook, TikTok) · Experience optimizing landing pages for conversions · Strong written communication skills · Ability to work independently and meet deadlines Nice to Have: · Experience with travel or hospitality brands · Familiarity with email marketing tools (Mailchimp, ConvertKit) · Experience running paid ad campaigns (Meta Ads, Google Ads) · Knowledge of referral marketing and viral loops How to Apply Please include the following in your proposal: 1. Your relevant experience – Share examples of pre-launch campaigns you've managed 2. Your proposed 6-week strategy – How would you grow TravelPriceSafe's waitlist? 3. Links to social accounts you've grown (with results if possible) 4. Your estimated budget and timeline for a 3-month engagement 5. Any questions you have about TravelPriceSafe or the target audience Red Flags – Please Don't Apply If: · You offer to "buy" an email list (this is illegal and damages reputation) · You guarantee unrealistic results (organic growth takes time) · You can't explain your strategy in plain English · You have no experience with pre-launch campaigns Why Join This Project? · Early-stage opportunity – Shape the marketing strategy from day one · Potential for ongoing work – If successful, this can convert to a full-time role · Meaningful mission – Help travelers explore safely and affordably · Creative freedom – I'm open to your ideas and expertise About TravelPriceSafe TravelPriceSafe was born from a simple observation: travelers waste time juggling multiple apps to find safe places to eat, overpay at tourist hotspots, and struggle with foreign currencies and languages. Our app solves this by combining price comparison, safety intelligence, real-time atmosphere data, currency conversion, and language translation into one simple score – the CRV Score™. We're on a mission to help every traveler explore with confidence, save money, and stay safe. Ready to apply? Send your proposal with the requested information. I look forward to working with you!
- More than 30 hrs/weekHourly
- 1-3 monthsDuration
- ExpertExperience Level
$30.00
-
$85.00
Hourly- Remote Job
- Ongoing projectProject Type
Skills and Expertise
Activity on this job
- Proposals:10 to 15
- Last viewed by client:6 days ago
- Hires:1
- Interviewing:2
- Invites sent:5
- Unanswered invites:1
About the client
- USARosharon5:40 PM
- $4.7K total spent2 hires, 2 active
Explore similar jobs on Upwork
How it works
Create your free profileHighlight your skills and experience, show your portfolio, and set your ideal pay rate.
Work the way you wantApply for jobs, create easy-to-by projects, or access exclusive opportunities that come to you.
Get paid securelyFrom contract to payment, we help you work safely and get paid securely.
About Upwork
- 4.9/5(Average rating of clients by professionals)
- G2 2021#1 freelance platform
- 49,000+Signed contract every week
- $2.3BFreelancers earned on Upwork in 2020
Find the best freelance jobs
Growing your career is as easy as creating a free profile and finding work like this that fits your skills.
Trusted by