Premium Brand Identity & Webflow Designer Needed – Logo, Figma UI, and Webflow Development
Worldwide
We are looking for a high-caliber, full-stack Brand Designer and Webflow Expert to establish the visual identity and build a premium landing page for our commercial real estate development and services company. We need someone who has a deep background in brand strategy—not just executing templates. We need an expert who brings a strong background in corporate brand strategy, clean editorial typography, and high-performance Webflow development. You must understand how to visually communicate trust, asset scale, and professional project management workflows. We are explicitly avoiding generic tech-startup or colorful SaaS aesthetics. We want a sophisticated, structured, and institutional feel, but should not be built from a template or AI driven. Needs to be built from scratch with a strong emphasis on branding and design. This project will move through three strict, milestone-based phases: Phase 1: Brand Strategy & Logo Design Discovery and corporate visual positioning. Primary logo design, alternative marks, and typography pairings suited for a real estate development and services company. Establishment of a cohesive corporate color palette and a brief brand style guide that has sophisticated typography, a balanced color palette suited for property assets and professional services, and styling guidelines. Phase 2: High-Fidelity Figma UI/UX Design Translating the brand system into a custom, modern landing page layout in Figma. Looking for something simple, clean, sleek, and not cluttered. The layout must feature: a premium hero section, clear blocks highlighting our corporate service capabilities, an elegant grid structure to showcase high-impact project/property photography, and a clear system for structural grid layout. It should be structured along the lines of: The Hero Section: High-impact, full-width architectural or project imagery paired with a bold, institutional headline defining our focus and capability . The Value Proposition / Firm Overview: A clean, sophisticated grid layout introducing our standards and focus. Core Services Block: Structured, scannable modules outlining our specific service capabilities (Entitlements, Project Management, Construction Management, Advisory). Featured Portfolio / Milestones: A section leveraging Webflow’s native CMS (Content Management System). Even though it's on a single landing page, using a CMS grid here allows our team to easily swap out project photos, square footages, or completed deal metrics in the future without touching the actual page design. Interactive Timeline or Track Record: A clean, chronological visual sequence showcasing our firm's project delivery phases, historical milestones, or established track record. Contact / Intake Form: A secure, high-conversion intake form to capture incoming inquiries. Must be built cleanly using Figma Auto-Layout, global text/color styles, and clear desktop/mobile breakpoints. Phase 3: Pixel-Perfect Webflow CMS Production Manually rebuilding the approved Figma design inside Webflow from scratch. Zero automated code-exporters. The build must utilize a proven, scalable class naming convention (e.g., Client-First architecture). Implementation of clean, native Webflow micro-interactions and smooth scroll animations. Integration of a lightweight Webflow CMS collection for our project portfolio or service features, ensuring we can easily scale or update assets dynamically later. Full responsive optimization, clean SEO configuration, fast image optimization, and custom domain mapping. Required Qualifications: Expert Tier on Upwork with a Job Success Score (JSS) of 90%+ or vetted status. Proven portfolio showing a complete lineage from a corporate brand guide to a live, high-performance Webflow URL. Deep familiarity with Webflow CMS structures and scalable design frameworks. Strong understanding of layout structures that elevate high-fidelity project and architectural imagery. Native English speaker. Application Requirements (Proposals that skip this will be ignored): Provide a link to exactly three live Webflow websites you designed and built specifically for a real estate developer, real estate development services firm, construction firm, asset management group, or B2B services company which also included designing the brand identity. Please ensure you also include logos that were designed also. Briefly explain what Webflow framework or class-naming architecture you use (e.g., Client-First) to keep your development clean and scalable. To prove you read this entire posting, please start your cover letter with the word "STRUCTURE". Please provide proposed budget
- Less than 30 hrs/weekHourly
- 1-3 monthsDuration
- ExpertExperience Level
- Remote Job
- Ongoing projectProject Type
Skills and Expertise
Activity on this job
- Proposals:5 to 10
- Last viewed by client:2 hours ago
- Interviewing:6
- Invites sent:0
- Unanswered invites:0
About the client
- United StatesNewport Beach8:43 AM
- $1.1K total spent1 hire, 0 active
- 70 hours
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