Premium Supplement Label & Brand Identity Designer (bottle, full wrap + logo refresh)

**Overview** We are a direct to consumer health supplement brand. Our hero product is already live and profitable on paid traffic. The supplement inside is genuinely premium. The packaging is not telling that story yet. The current label looks like a generic white label bottle, and we want it to look and feel like an eight figure clinical brand. We are looking for a packaging and brand designer to redesign the label and refresh our logo, so the bottle commands trust on a shelf and lifts conversion everywhere it appears online. This is the first product in what will become a full brand system, so there is real potential for ongoing work across future SKUs. **What you will design** - A full wraparound label for a standard supplement bottle (front, both side panels, back), built on a print dieline - A refreshed logo and wordmark, including a clean vector mark - One flat label proof and one simple bottle mockup we can use on the website - Packaged, editable source files plus exported web assets **What we will give you (so you are not starting from zero)** - A detailed design brief PDF with four art directions to react to, including one direction we already prefer and have built an example of - Our exact, compliant label copy and the full supplement facts panel - Brand colors, fonts and the rules that protect them - Reference brands we admire (think Ritual, Thorne, Pure Encapsulations, Momentous tier) **The look we are going for** Clinical, clean, premium and trustworthy. The kind of bottle a functional medicine doctor would have on the shelf, not something from a gas station rack. Navy is our anchor color. We value whitespace, restraint and a strong typographic front panel over clutter. No neon, no cartoon imagery, no heavy natural or hippie aesthetic. **Must haves** - A portfolio with real supplement, food, beverage or cosmetic labels you have taken to print - Fluency with print production: dielines, CMYK, bleed, 300 dpi or higher, press ready PDF, and clean vector files - Strong typography and layout instincts, especially with limited copy - Comfort following an FDA style supplement facts panel exactly as supplied **Nice to have** - Experience designing for the direct to consumer or wellness space - Logo and brand identity work, not just single labels - Ability to deliver simple 3D bottle mockups **Compliance note** This is a dietary supplement. All required regulatory elements (supplement facts, suggested use, caution, the FDA disclaimer, certification marks) will be supplied as exact copy and must be reproduced without changes. We will guide you on this.