Print Marketing Collateral Designer for Healthcare Clinic Rack Cards & One-Page Handouts

We are looking for an experienced print designer to create a professional, consistent, and print-ready marketing collateral package for Driftless Health, a cash-pay primary care and functional/integrative medicine clinic located in Viroqua, Wisconsin. This project is for the design of a coordinated set of standard-size printed marketing materials, including rack cards and one-page handouts. These materials will be used at community events, in-office handouts, referral partner meetings, and patient information folders. We already have brand direction, logo, tone, and content structure started. A detailed creative brief will be provided. The designer’s role is to turn the written content and brand direction into clean, polished, professional print materials that feel consistent across every piece. Please review the Driftless Health logo and website before beginning design work so the printed materials feel consistent with the existing brand direction. Website: driftlesshealth.co The design should feel: Calm Natural Professional Clinically credible Approachable Clean and modern Healthcare-focused without feeling generic Wellness-informed without feeling overly spa-like or trendy About Driftless Health: Driftless Health provides cash-pay primary care, functional and integrative medicine, and wellness-focused care for Viroqua and surrounding communities. The clinic emphasizes longer visits, thoughtful listening, shared decision-making, practical health planning, and a whole-person approach to care. We are located in the driftless region of Wisconsin, with a strong community on focus of wellness, natural living, coops, rural local agriculture and We want the printed materials to communicate trust, clarity, professionalism, warmth, and consistency with the Driftless Health website and logo. Community Context for Design: Driftless Health is located in Viroqua, Wisconsin, a small community in the Driftless Region known for its scenic hills, valleys, farms, local food culture, independent businesses, outdoor recreation, and strong sense of place. The area has a grounded, community-oriented feel with a meaningful connection to nature, agriculture, wellness, sustainability, artisanship, and rural life. The design should reflect this setting without becoming rustic, cliché, or overly “country.” The desired look is calm, natural, modern, professional, and trustworthy — rooted in the Driftless region while still feeling clinically credible and appropriate for a healthcare clinic. Visual inspiration may include: Natural textures Soft neutral colors Muted greens, warm whites, stone, clay, and earth tones Clean white space Simple organic shapes Subtle landscape or topographic influence A balance of rural warmth and modern healthcare professionalism The materials should feel like they belong in Viroqua and the surrounding Driftless communities, while still communicating that Driftless Health is a serious, clinically grounded healthcare practice. Project Scope: Rack Card Series Design five double-sided rack cards. Standard size: 4 inches x 9 inches Rack card topics: Driftless Health Overview First Visit: What to Expect Primary Care at Driftless Health Functional & Integrative Medicine Cash-Pay Direct Care Model Each rack card should have a consistent design system while still feeling distinct enough to stand on its own. Each card should include: Driftless Health logo Clear headline Short supporting text Organized sections Consistent footer Website/contact area QR code placement Clean visual hierarchy Print-ready formatting One-Page Overview Sheets Design four one-page handouts. Standard size: 8.5 inches x 11 inches One-page sheet topics: Driftless Health Patient Overview First Visit Checklist Functional & Integrative Medicine Overview Community / Referral Partner Overview These sheets should match the rack card series visually and feel like part of the same brand system. Each sheet should include: Driftless Health logo Clear title Organized sections Simple, readable layout Consistent header/footer QR code placement Website/contact area Professional healthcare presentation Brand Consistency The designer should create a consistent visual system across all materials, including: Typography hierarchy Color use Spacing Icon style Image or texture treatment if used Section dividers Footer style QR code placement Contact information placement Use of white space Overall alignment with driftlesshealth.co and the Driftless Health logo The full collateral package should feel cohesive, polished, and intentional. Print Requirements Final files must be prepared for professional printing. Please provide: Print-ready PDFs Editable source files Canva editable versions if possible PNG or JPG preview files Organized files by item Separate front and back files for rack cards if needed Files with proper bleed and safe margins Print specifications: Standard U.S. print sizes only 4x9 rack cards 8.5x11 handouts CMYK color 300 dpi resolution 0.125 inch bleed Safe margins for text and important elements Crop marks if required by printer Designer should be comfortable adjusting final files to match printer templates if needed Important Design Notes: Please avoid: Overly corporate stock-photo healthcare design Heavy hospital-style design Overly trendy wellness or spa design Excessive icons or clutter Loud colors Medical claims, cure language, or exaggerated wellness claims Nonstandard print sizes Specialty finishes unless specifically requested The design should feel grounded, trustworthy, calm, warm, and professional. Deliverables: 5 double-sided 4x9 rack card designs 4 one-page 8.5x11 handout designs Print-ready PDFs Editable design files Canva editable versions if available PNG/JPG preview files Organized folder of final deliverables One round of revisions after review One round of file adjustment if printer template changes are needed Provided Materials: We will provide: Driftless Health logo Driftless Health website for brand reference: driftlesshealth.co Brand direction Written content outline Detailed creative brief Preferred tone and messaging Website/contact information QR code destination Any existing brand colors or visual references available Please review the logo and website before starting design work so the full collateral package feels consistent with the Driftless Health brand. Ideal Candidate: The ideal designer has experience with: Healthcare or wellness print design Rack cards Flyers or one-page handouts Brand-consistent collateral systems Print-ready file preparation Clean, modern layout design Canva, Adobe InDesign, Illustrator, or similar design tools Please include examples of previous healthcare, wellness, professional service, or print collateral work. Questions for Applicants: Have you designed healthcare, wellness, or professional service print materials before? Can you provide print-ready files with bleed, CMYK color, and proper safe margins? Can you create editable Canva versions in addition to print-ready PDFs? What design software do you use? How many revision rounds are included? Have you designed rack cards or one-page handouts before? Are you comfortable working from a detailed written creative brief? What is your estimated timeline for a project of this scope? Can you help ensure the final files are ready for an online or local printer? After reviewing driftlesshealth.co and the Driftless Health logo, how would you describe the visual direction you would use for this print collateral package? Budget: Please provide an hours estimate of entire project, including all rack cards, one-page handouts, editable files, and print-ready PDFs. We are looking for high-quality, professional work, but this is an early-stage clinic marketing package, so cost-effectiveness and practical execution are important, along with website brand alignment. Additional Notes: A detailed creative brief will be attached to this project. Please review the attached brief before submitting your proposal. The brief includes the desired collateral pieces, suggested content structure, print specifications, brand tone, and consistency requirements.