PR Pro Wanted: Get Our Mushroom Dog Supplements Into the Press

We make mushroom-based supplements for dogs. Real fruiting bodies, real science, real results — none of that "mystery powder in a pouch" energy. Our hero product is a Turkey Tail Mushroom supplement (the one Penn researchers have been geeking out about for immune support). We also run a small lineup of functional mushroom SKUs built around flavor dogs love, ingredients that actually do something, and science we can back up. We sell on Amazon, Tiktok, Chewy and DTC and ready for our close-up. The Project Land us 5–8 legitimate press mentions in 30–45 days that we can proudly slap on an "As Seen On" bar. Real editorial coverage, expert quotes, gift-guide spots, syndicated pickups. We want the story to be about the products, especially Turkey Tail. Mushrooms for dogs is having a moment. Let's ride it. Angles to Pitch (you'll refine): Turkey Tail as the "it" mushroom for dog immune health The functional mushroom trend crossing from human wellness into pet Flavor-first formulation (most mushroom supplements taste like a damp basement, ours doesn't) Science-backed ingredients in a category full of hand-waving Ideal Outlet Mix: Tier 1: USA Today, Forbes, People, Newsweek, NY Post, Parade Pet vertical: Rover, Dogster, The Wildest, Modern Dog, Daily Paws Wellness crossover: Well+Good, mindbodygreen, Real Simple Gift guides + commerce: Buzzfeed, CNN Underscored, Apartment Therapy