Product Hunt Campaign Manager to Launch SaaS Product

Locai (locai.co.uk) is a UK sovereign AI infrastructure and orchestration platform. We let regulated organisations run LLMs, audio transcription, video processing and image detection on their own hardware, on one control plane. We're backed by Fuel Ventures, Google for Startups and NVIDIA Inception. We're launching Locai Link, our local inference runtime and desktop app, and we want someone who has done this before to own the launch end to end. The job You'll plan, set up, run and promote a coordinated launch across Product Hunt and 3 to 4 supporting platforms (we're thinking Hacker News Show HN, Uneed, DevHunt and Peerlist Launchpad, but we're open to your recommendations). The goal is user growth: downloads, sign-ups and a spike we can convert into a durable pipeline. This is a fixed-scope contract, roughly 4 to 6 weeks: 2 to 3 weeks of preparation, launch week, and 1 to 2 weeks of follow-through. What you'll do Pre-launch: - Audit our positioning and recommend the launch angle, tagline and first comment strategy - Build the Product Hunt page: copy, gallery assets brief (we have a designer), demo video brief, hunter outreach if you recommend one - Set up listings on the supporting platforms and sequence them around the main launch day - Build the supporter outreach plan (our network, relevant communities, newsletter mentions) without vote manipulation of any kind - Recommend launch day and time, and produce an hour-by-hour launch day runbook Launch: - Manage the launch day live: comment responses (with our input on technical questions), community engagement, social amplification - Coordinate with our team on X/LinkedIn posts and any paid boosts you recommend Post-launch: - Run the follow-up sequence: badge placement, "we launched" content, outreach to press or newsletters that cover launches - Deliver a results report: traffic, sign-ups, ranking, what worked, what to do differently next launch What we're looking for - You've personally run at least 3 Product Hunt launches, ideally with a top 10 daily finish among them. Links required. - Experience launching developer tools or B2B SaaS. Our audience is technical (developers, IT leads, AI leads in regulated companies), not consumer. - You know the supporting platform ecosystem (Uneed, DevHunt, Hacker News etiquette in particular; a botched Show HN is worse than no Show HN) - Strong written English. You'll be drafting copy and responding to comments in our voice: direct, no hype, UK English. - You work transparently. No vote buying, no engagement pods, no fake accounts. This gets listings pulled and we won't risk it. - Performance bonus potential if product is ranked in top 3 How to apply Keep it short. Include: 1. Links to 2 or 3 launches you ran, with your role and the results 2. One thing you'd change about how we present Locai Link today (see locai.co.uk) 3. Your proposed timeline and fixed price 4. Your availability for a 20-minute intro call Applications that don't include launch links won't be considered.