Product Marketing & GTM Consultant for New AI Consumer App Launch

We are preparing to launch a new AI consumer product and are looking for an experienced product marketing / go-to-market consultant to help pressure-test our positioning, launch strategy, founder-led marketing plan, and content creation engine. This is not a generic social media posting role. We are looking for someone with real experience launching or advising new digital products, consumer apps, AI products, startup brands, or founder-led products. The initial scope is a paid strategy sprint / launch audit. We would like someone to review our current product, website, positioning, example outputs, and early launch assets, then provide clear recommendations on how to launch effectively. Key areas we want help with: * Product positioning and messaging * Launch narrative and category framing * Ideal early adopter audience * Website and waitlist conversion feedback * Founder-led content strategy * Short-form video strategy for TikTok, Instagram Reels, X, LinkedIn, and other relevant channels * Product demo storytelling and video structure * Content creation strategy before, during, and after launch * Recommendations on content tools, systems, and workflows * Guidance on video/audio quality, editing approach, and production standards * Repurposing strategy across social, website, email, and founder-led channels * Building a repeatable content engine, not just one-off posts * 30-day launch plan * Risks, gaps, or unclear messaging before public launch * Recommendations for what to test first Ideal experience: * Consumer app launches * AI product marketing * Startup go-to-market strategy * Product positioning * Waitlist or beta launch campaigns * Founder-led content * Short-form video strategy for consumer products * Product demo scripting and storytelling * Content production workflows * Experience advising on video, audio, editing, and content tools * Product Hunt, App Store, or social launch strategy * PR / launch storytelling * Early-stage brand strategy Deliverables for the first engagement: 1. Review of our website, product positioning, product/demo materials, and current launch direction 2. Competitive / category positioning feedback 3. 60–90 minute strategy call 4. Written launch audit with clear recommendations 5. Suggested 30-day launch plan 6. Founder-led content strategy and content pillars 7. Recommended short-form video/demo structure 8. Suggested content creation workflow and tool stack 9. Launch risks, messaging gaps, and priority fixes before public release 10. Clear recommendation on what to test first and what not to waste time on We are a small founding team and prefer direct, practical feedback. We do not need generic marketing theory. We need someone who can think strategically, challenge assumptions, and help shape a launch plan that is credible, sharp, and executable. We are especially interested in someone who can help us think through both the strategy and the operating system behind launch content: what to create, how to capture it, how to package it, how to repurpose it, which tools to use, and how to maintain quality across video, audio, social, and website assets. Budget is set at $2,000 for the initial strategy sprint. We are looking for senior-level thinking and practical launch guidance, not generic marketing theory. The goal is to pressure-test positioning, GTM strategy, content direction, and launch readiness, then produce a clear plan we can execute from. If there is a strong fit, follow-up work may be available after the initial engagement. If there is a strong fit, there is definitely opportunity for follow-up work over the next 1–3 months around launch planning, content strategy, PR, campaign execution, product storytelling, and content production systems. Please include examples of relevant product launches, consumer app work, AI product marketing, startup GTM projects, founder-led marketing, or content systems you have supported. Please do not apply if your primary experience is only managing social media calendars or paid ads. We are looking for product marketing, launch strategy, and early-stage GTM experience