Product Marketing Manager

Product Marketing Manager – B2B SaaS | Legal Tech (Contract) Engagement Type: Contract | Ongoing Hours: ~20 hrs/week (flexible, with availability during U.S. business hours) Location: Remote About the Project Assembly Software builds Neos, a case management platform used by 1,100+ Personal Injury law firms and 15,000+ users across the U.S. We're in a high-growth phase with the launch of our Deliverable AI product family — bringing embedded AI directly into PI case workflows. We're looking for an experienced contract Product Marketing Manager to own the strategic product marketing function: positioning, competitive intelligence, buyer personas, and go-to-market execution. This is not a content or demand gen role — a separate Marketing team handles that. You'll provide the strategy, substance, and frameworks that make their work effective. The foundation is already built (positioning frameworks, battle cards, launch tier processes, messaging pillars). Your job is to validate, sharpen, and activate them. What You'll Deliver Buyer Personas & Journey Mapping Research-backed buyer personas grounded in CRM data and win/loss analysis Stage-specific messaging matrices aligned to each persona's purchasing journey Persona validation through closed deal analysis and customer interviews Positioning & Competitive Intelligence Maintain and evolve Neos positioning against key competitors (EvenUp, Eve, Supio, Filevine) Monthly battle card refreshes and competitive team briefings Sales-ready assets: objection guides, discovery frameworks, landmine questions Go-to-Market & Launch Execution GTM strategy and launch briefs for each product release (tiered by scope) Release-to-pillar mapping that reinforces a coherent brand narrative Handoff of positioning and proof points to the Marketing team Sales Enablement Battle cards, talk tracks, and persona play cards built for how reps actually sell Enablement adoption tracking and effectiveness measurement Discovery question bank organized by persona, competitor, and sales stage Win/Loss Analysis Structured win/loss program using CRM data, sales feedback, and buyer interviews Quarterly synthesis reports with actionable recommendations for Product, Sales, and Marketing leadership Required Qualifications 3–5+ years of product marketing experience in a B2B SaaS environment Proven ownership of positioning, competitive intelligence, and GTM execution Strong quantitative skills — comfortable deriving insights from CRM exports and closed deal data (not just qualitative interviews) Track record of building buyer personas grounded in market research Sales enablement experience with measurable adoption outcomes Excellent writing skills across formats: battle cards, launch briefs, one-pagers, positioning docs Cross-functional experience working across Product, Sales, and Marketing Preferred Qualifications Pragmatic Marketing certification or equivalent framework experience Background in legal tech, legal services, or comparable vertical SaaS Familiarity with PI law firm operations or buying behavior Experience marketing AI-powered products Comfort with AI-assisted workflows and content tools Why This Contract Clear frameworks and infrastructure already exist — you're activating and evolving, not starting from scratch Direct access to Product, Sales, and Marketing leadership Meaningful impact: Assembly is at 4% market share with strong product and significant runway Autonomous, strategic work — not execution-only Assembly Software is an equal opportunity employer and welcomes contractors of all backgrounds.