Professional Services Website Redesign

We are a small, multi-location professional services firm looking to completely redesign and rebuild our website into a high-end, modern, and conversion-focused digital presence. This is a full transformation project, not just design. We are looking for someone who can take ownership of the strategy, structure, design, and content to deliver a genuinely premium result. Our current website will be provided as a reference, but the expectation is a significant uplift in quality, clarity, and performance. ⸻ Important No agencies. Individuals or small teams only. You must be the person doing the work. No outsourcing, no intermediaries, no layered teams. We are looking for direct communication, accountability, and high-quality execution. ⸻ Project Objective Build a website that: * Positions us as a modern, professional firm * Clearly communicates our services and value * Builds trust immediately * Converts visitors into high-quality enquiries ⸻ Scope of Work 1. Strategy & Structure * Review existing website and identify gaps * Redesign sitemap and user journey * Improve clarity, navigation, and flow 2. Design & Build * Clean, premium, modern design (not template-heavy) * Mobile-first and fully responsive * Fast, secure, SEO-ready * Platform: WordPress or Squarespace (open to recommendation) 3. Full Content Rewrite (Critical) * Rewrite all website copy professionally * Use existing content as a base, but significantly improve it * Ensure tone is clear, confident, and engaging * Strong focus on conversion and readability 4. Core Pages * Homepage (high-impact, conversion-focused) * Services pages * About page * Contact page * Virtual/remote services page ⸻ What We’re Looking For * Proven experience in website design AND copywriting * Ability to lead the project and make strong recommendations * Experience with professional services firms (preferred) * High attention to detail * Strong understanding of user experience and conversion ⸻ Important Notes * This is a fully paid project * No unpaid work, tests, or trial tasks * Clear scope, milestones, and deliverables agreed upfront * We value quality, simplicity, and reliability ⸻ Application Requirements (Read Carefully) To be considered, your proposal must include: 1. 3 examples of websites you have both designed and written 2. A short explanation of how you would improve an existing website 3. Your recommended platform (WordPress or Squarespace) and why 4. Confirmation that you will personally complete the work (no outsourcing) 5. Your approach to writing conversion-focused homepage content ⸻ Screening Questions (Mandatory) 1. What are the 3 biggest mistakes most professional services websites make? 2. How do you structure a homepage to increase conversions? 3. If you had to improve our current website in 3 key ways, what would they be? ⸻ Ideal Outcome A website that feels like a market-leading firm — clean, modern, professional, and built to convert. ⸻ Final Note We are not looking for a basic redesign. We are looking for someone who can think, challenge, and deliver a genuinely high-end result.