Project FTFP #3 — Consumer Growth Strategist (ShoutOut)

About McKintoye McKintoye Inc. is building a portfolio of technology ventures focused on solving meaningful real-world problems across families, education, AI, marketplaces, and communities. Rather than filling traditional consulting roles, we are launching Project FTFP (Five Tasks. Five People.)—an enterprise initiative designed to identify exceptional long-term strategic collaborators through real product challenges. This engagement is one of five flagship strategic assignments. About ShoutOut ShoutOut is a moments and events platform designed to help people capture, collect, and preserve meaningful tributes, messages, photos, and memories around life's most important occasions. The product is publicly available and has a solid technical foundation. Engineering is no longer the primary challenge. Our next challenge is understanding how ShoutOut becomes a product people naturally return to, invite others into, and remember long after the event is over. The Challenge This is not a traditional product consulting engagement. We are not looking for someone to help us "market" ShoutOut. We are looking for someone to help us determine why people should care enough to invite others into it. We're looking for a consumer growth strategist to help answer the decisions that determine whether ShoutOut becomes part of people's lives—or simply another event app. Among them: Which life event should ShoutOut own first? How do we create a contribution experience people enjoy? What motivates organizers to invite others? What creates repeat usage? How should ShoutOut grow without relying on paid acquisition? Your recommendations will directly influence executive product decisions. Your Objectives Working alongside McKintoye leadership, you will help determine: Initial customer segment First event category Product positioning User activation strategy Invitation strategy Contribution experience Referral strategy Retention model 90-day growth roadmap Expected Deliverables Your engagement should result in: Product opportunity assessment Customer segmentation Competitive analysis Growth strategy Activation framework Referral model Retention framework Executive strategy memo Final presentation Ideal Background We're particularly interested in candidates with experience in one or more of the following: Consumer mobile products Social products Community platforms User-generated content Event technology Product strategy Product-led growth Viral growth Network effects Consumer subscriptions Experience growing products that depend on invitations, referrals, sharing, or community participation is especially valuable. What Success Looks Like By the conclusion of this engagement, McKintoye should confidently answer: Which event should ShoutOut own first? What makes users invite others? What creates repeat engagement? What should the first 90 days of growth look like?