Project Objective: CalmlyRooted.com AIOSEO & Sales Growth

We are seeking an advanced SEO specialist with proven expertise in the AIOSEO WordPress plugin to drive direct sales for our small, e-commerce wellness blog that specializes in CBD and functional mushrooms. The primary goal is revenue conversion through organic traffic, with wellness education as a secondary focus. To achieve this, you will utilize the AIOSEO Pro plugin to execute a hybrid strategy that combines traditional Google Search ranking with Generative Engine Optimization (GEO) to future-proof our brand. -Weekly Execution: Refreshing Current Blog Posts for Sales Optimization-Updating Existing Content: Optimize 10–15 currently published blog posts weekly using AIOSEO. You will work in chronological order from the oldest archived posts to the newest, updating timestamps ("Last Updated") to leverage existing search index history. -Strategic CTA Placement: Embed our HTML CTA banner (Promo Code: WELLNESS27) in the top 30% to 50% of every existing article, mapping specific products to the article's original intent. -On-Page SEO Limits: Use AIOSEO's analyzer to rewrite outdated metadata so all blog titles remain under 55 characters (max 60) and meta descriptions stay under 160 characters for maximum CTR. -Compliance, Linking & Image Speed: Audit current text to enforce FDA compliance by replacing prohibited claims (e.g., "cures") with compliant terms (e.g., "supports"). Add descriptive anchor text for 2 internal links and 1 product link per post. Ensure all images have SEO-optimized Alt Text and are properly compressed to maintain fast page loading times. -Cannibalization & Batch Reporting: Ensure the updated post isn't cannibalizing keywords from the main product pages. Deliver a weekly log verifying the target keyword, CTA placement, compliance, and updated metadata for all completed URLs. -Monthly Execution: Technical SEO & Entity Authority -AI-First Content: Identify missing high-intent commercial keywords. Publish 2 new "Answer Capsule" posts monthly using structured data and Markdown-friendly formats to target Zero-Click snippets and AI models. -Schema & Architecture: Leverage AIOSEO to deploy Product and FAQ Schema across the site, continuously optimize Author Bios, and update llms.txt / XML sitemaps to cement topical authority. -Core Web Vitals & Page Speed Optimization: Conduct monthly audits using Google PageSpeed Insights. Actively monitor and fix mobile usability errors, optimize caching/plugins, and resolve broken links/404s to ensure we pass Google's Core Web Vitals assessment—preventing slow load times from throttling organic traffic or dropping sales. -High-Quality Backlinks: Acquire 25–30 high-DA (40+) backlinks (not generic) each month with a spam score below 5% via directories, profiles, and article submissions. -Performance Tracking: Provide a monthly report detailing organic revenue, traffic metrics, page speed improvements, and "Share of Model" visibility (how often AI recommends Calmly Rooted).