Promote Education platform on Social Media

We are looking for a creative, data-driven, and highly organized Social Media Content Creator to serve as the voice of our brand online. Your primary mission is to translate our website content into engaging, platform-specific social media posts that drive traffic, foster community, and increase brand awareness. Key Responsibilities ================ - Content Adaptation: Transform long-form website content (blog posts, landing pages, infographics) into punchy, platform-optimized social media posts. - Platform Strategy: Tailor messaging, tone, and visual assets to match the unique audience and requirements of each social platform. - Content Calendar: Maintain and execute an organized social media editorial calendar that aligns with our website’s publishing schedule and broader marketing goals. - Traffic Generation: Implement effective calls-to-action (CTAs) to drive clicks from social platforms back to our website. - Community Engagement: Monitor comments, messages, and brand mentions to maintain an active, positive, and responsive community presence. - Performance Tracking: Analyze key metrics (CTR, engagement rates, referral traffic) to report on success and iterate on future content strategies. - Visual Assets: Create or collaborate on basic graphic design and short-form video assets (Reels, TikToks) to accompany social posts.