Promotional Video for PWA App

We are seeking a skilled freelancer to create a promotional video for our Progressive Web App. The video should effectively communicate the app's features and benefits, engaging potential users and encouraging downloads. The ideal candidate will have experience in video production and editing, with a strong portfolio showcasing previous work. This is a part-time project with a short duration, perfect for someone looking to make an impact quickly. XLEARNA VIDEO AD – FREELANCER PRODUCTION BRIEF PROJECT OVERVIEW You are being hired to create a high-converting short-form video advertisement for XLearna, a South African online learning platform for Grade 10–12 learners. Website: https://xlearna.co.za The objective of this video is to generate registrations and subscriptions from South African high school learners and their parents. This is a fully hands-off project. You are responsible for the entire production process, including: • Concept execution • Screen recording the platform • Voiceover recording • Video editing • Motion graphics • Captions • Background music • Final export The finished video must look native to TikTok, Instagram Reels and Facebook Reels. TARGET AUDIENCE Primary Audience: • Grade 10 learners • Grade 11 learners • Matric learners (Grade 12) Secondary Audience: • Parents of high school learners KEY SELLING POINTS TO COMMUNICATE • South African CAPS-aligned content • Grade 10–12 subjects • Interactive learning experience • AI-powered quizzes • Fast and simple sign-up • Works directly from a browser • Can be installed as an app (PWA) • Designed for low-data usage • Affordable Premium access • Learn anytime, anywhere VIDEO FORMAT Aspect Ratio: 9:16 Vertical Resolution: 1080 x 1920 Length: 25–35 seconds STYLE The video should feel like a high-performing TikTok ad: • Fast-paced • Energetic • Modern • Authentic • Educational • High retention Use: • Dynamic captions • Zoom effects • Motion graphics • Animated text • Fast cuts • Sound effects where appropriate Avoid: • Corporate style videos • Slow pacing • Generic stock-only videos • Robotic voiceovers IMPORTANT REQUIREMENT You must personally visit: https://xlearna.co.za and record your own screen captures showing: • Homepage • Registration process • Subject selection • Dashboard • Lessons • Quizzes • Any visually engaging platform features Screen recordings must be smooth, high-quality and easy to follow. CREATIVE OPTION A – HUMAN PRESENTER (PREFERRED) A real person appears on screen for the first 5–8 seconds before transitioning into the platform demo. The presenter should appear: • Friendly • Confident • Trustworthy • Relatable to South African learners Suggested opening shot: Presenter speaking directly to camera: "Grade 10, 11 or 12? Struggling to keep up with school? Let me show you something that could make studying a lot easier." Immediately transition into platform footage. CREATIVE OPTION B – NO-FACE VERSION If a presenter is not available, use: • Text graphics • Motion graphics • Relevant stock footage • Platform screen recordings The final result must still feel highly engaging. SCRIPT SCENE 1 (0:00 – 0:05) VISUAL Human Presenter OR relatable footage of a stressed learner. ON-SCREEN TEXT "Struggling with school?" VOICEOVER "Grade 10, 11 or 12? Worried about your marks? Stop scrolling for a second." --- SCENE 2 (0:05 – 0:12) VISUAL Show xlearna.co.za loading on a mobile phone. Navigate through the homepage. ON-SCREEN TEXT "Meet XLearna" VOICEOVER "Private tutors are expensive and data isn't cheap. That's why I was excited when I found XLearna." --- SCENE 3 (0:12 – 0:20) VISUAL Show: • Registration • Subject selection • Dashboard ON-SCREEN TEXT "Sign Up In Minutes" VOICEOVER "It's built specifically for South African high school learners and getting started takes less than a minute." --- SCENE 4 (0:20 – 0:27) VISUAL Show lessons and quizzes. Highlight engaging content. ON-SCREEN TEXT "Learn Smarter" VOICEOVER "Access CAPS-aligned lessons, interactive learning content and AI-powered quizzes designed to help you prepare for exams." --- SCENE 5 (0:27 – 0:35) VISUAL Large animated call-to-action. Display website prominently. ON-SCREEN TEXT START FREE TODAY XLEARNA.CO.ZA VOICEOVER "If you want to study smarter and improve your marks, visit xlearna.co.za and get started today." MUSIC REQUIREMENTS • Upbeat • Youthful • Positive • Motivational Music must be: • Royalty-free • Copyright-safe • Licensed for commercial advertising use DELIVERABLES 1. 30-second master video 2. 15-second cut-down version 3. Source editing project file (CapCut preferred) 4. Final MP4 exports 5. No watermark 6. Suitable for paid advertising SUCCESS CRITERIA The viewer should immediately understand: • What XLearna is • Who it is for • Why it is useful • How to get started The video should maximize: • Watch time • Click-through rate • Registrations • Premium subscriptions