Puerto Rico Launch Marketer (Bilingual) - Influencer + Social, Savings Platform

About the project Project RL is a household savings platform that helps users identify and switch to lower- cost mobile and broadband internet providers, earning affiliate commissions when a switch is completed. We're launching in three stages: Friends & Family (end of May / early June 2026), beta pilot (July), and early public launch in Puerto Rico (mid-July 2026). What we need A bilingual (English/Spanish) digital marketing contractor with direct Puerto Rico market experience to help us launch. The engagement runs roughly 6 weeks across three phases: + Phase 1 - Foundation: Lightweight PR market audit, channel strategy, waitlist landing page, tracking spec for our engineering lead + Phase 2 - F&F Launch: Bilingual outreach templates, a 20–30 person PR micro- influencer pipeline (priority workstream), and community activation in PR Facebook Groups / WhatsApp + Phase 3 - Public Launch & Paid Test: 2-3 bilingual ad variations, a small-budget Meta test in PR, comment monitoring, and end-to-end funnel verification Full SOW attached. Commitment + 10–15 hours per week, initial 4–6 weeks with option to extend + Hourly rate to be proposed by you + Weekly 30-min calls + written check-in Ideal candidate + Paid social + influencer experience with a consumer app, affiliate/lead-gen, or comparable product + Direct Puerto Rico market experience strongly preferred + Bilingual EN/ES required for creative work + Familiar with Meta/TikTok/YouTube ad policies on financial savings claims + Strategic partner mindset, comfortable pushing back To apply, please include: + Relevant PR market experience (campaigns, influencer programs, community work) + 1–2 examples of consumer app, fintech-adjacent, or affiliate launches you've worked on + Proposed hourly rate and weekly availability + Quick reactions to the SOW; what you'd prioritize, push back on, or do differently