RFP: UK-Based WordPress Revamp, Site/SEO Migration & Google Business Merger

WordPress/Elementor Developer: Single-Page Clinic Build & Brand Migration Budget: $250 USD (Fixed Price) Project Type: One-time project with future ad-hoc hourly support Location Requirement: Strictly UK-Based Only Hello, IMPORTANT: We strictly require a UK-based WordPress developer/designer. We are an established UK Private Healthcare Clinic and require a partner who has explicit experience building medical or clinic websites. You must have a thorough understanding of UK GDPR compliance regarding special category medical data and be familiar with the updated complaints handling framework under the Data (Use and Access) Act. If you are not based in the UK, or if you have never built a website for a doctor, clinic, or medical practice before, please do not apply for this role. We want to avoid fixed monthly maintenance fees. We are looking for a fixed project price for the initial build and setup, followed by a flexible, "pay-as-you-go" hourly arrangement whenever we require future tech support or updates. Critical Requirement: Because we are a medical clinic, website downtime or broken forms directly impact patient care. We require a partner who is highly reliable and can commit to a same-day turnaround (within UK business hours) to investigate and resolve urgent bugs or technical issues on an ad-hoc basis post-launch. You must ensure that we retain 100% full administrative control, ownership, and credentials for the website and all integrated platforms. 🔧 Project Requirements: 1. Brand Merger, SEO & Google Business Profile Migration: Business Structure: We are merging our Occupational Health brand into our GP brand. The new combined site will act as a single entity offering both GP Surgery and Occupational Health services. (URLs and brand names will be provided privately via Upwork chat to shortlisted applicants). SEO Data Preservation: You must map out and implement permanent 301 redirects from all pages of the old domain to the corresponding new sections on the new single-page domain so we do not lose our existing search rankings and Google indexing history. Google Review Merger: Both entities operate from the exact same physical address. I will grant you "Manager" permission on both Google Business Profiles. You will be responsible for securely managing the migration process with Google Support to merge all reviews and history from the old profile into the main clinic profile. 2. Platform & Performance: Must be built on WordPress using a clean, fast builder (e.g., Elementor Pro or Bricks) structured entirely as a modern, high-end single-page layout. The site must be mobile-first, lightweight, and fast-loading (targeting an 85+ score on Google PageSpeed Insights Mobile). 3. Branding Refresh & Color Layout: Assets Ready: We already have an established logo and our domain is registered. We have an existing active Microsoft Outlook business email account (do not touch our MX/email hosting settings). Layout Palette: The layout must utilize a clean, bright white background across the sections to maintain a clinical, professional feel. Use our corporate Navy and Gold logo colors selectively for key accents, headings, borders, and call-to-action buttons to ensure consistent branding. 4. Core Integration & Security: Online Booking: Embed our chosen online booking widget (WriteUpp) cleanly and seamlessly into the single-page layout. Forms & Analytics Tracking: Ensure all user contact forms send inquiries directly to our existing Microsoft Outlook business account. Additionally, you must ensure our existing Google Tag / Google Analytics 4 (GA4) tracking script is correctly installed in the header of the new site so our analytics tracking remains active post-launch. Security: Set up a security plugin (e.g., Wordfence) with two-factor authentication for backend login. Backups: Install UpdraftPlus and configure it to auto-update and send backups to our private secure cloud directory. 5. Website Content Architecture (Single-Page Structure): Draft Content Available: We have existing text drafts and content structure prepared from previous mockups that will be provided. Main Page Sections: Hero/Intro Section (Combining GP and Occupational Health messaging) About Us Dedicated GP Services Block (GP Consultations, Sick Notes, Diagnostics, etc., featuring a clear price list and brief explanations) Dedicated Occupational Health Services Block (Workplace assessments, etc., featuring a clear price list and brief explanations) FAQ Section Contact Form / Fax / Contact Details Legal Pages: Separate, compliant sub-pages or pop-ups for our GDPR / Privacy Policy, Terms & Conditions, and Accessibility Statement (must feature a compliant, accessible way for handling data protection complaints as required by law, linked cleanly in the footer). Complete SEO Setup: Clean URL structures, meta titles/descriptions, and Medical WebPage Schema. 6. Asset Creation (No Social Media Setup): Deliver properly sized, high-resolution header banners and profile avatars for Google, LinkedIn, and Facebook using our updated Navy and Gold brand assets. (We will handle the actual creation/setup of the social channels ourselves). 📩 Please provide the following in your proposal: 1. Links to 2 or 3 healthcare or booking-integrated websites you have built (ideally including single-page layouts). 2. Your fixed price for this entire setup (Web Build + Data/SEO Migration + Google Profile Merger + Branding Assets). 3. Your standard hourly rate for future pay-as-you-go ad-hoc support. 4. Your typical turnaround time for handling urgent, ad-hoc bug fixes or server downtime issues during UK business hours. 5. Confirmation that you will deliver a downloadable ⁠.zip⁠ backup of the completed site before final payment is released. Looking forward to your proposal. Best regards, Eman Health