Rapid Landing Page Build - Shopify Template

Project Goal Rapidly build and design a high-converting product landing page experience based on my Claude mockup. The site needs to feel premium, clean, trustworthy, conversion-focused and easy to scale into future product pages. Main Question Please assess whether it is better to: Add the new product page template into the existing website/theme, or Rebuild the core website template from scratch. My preference is speed, clean design and flexibility. Do not rebuild from scratch unless the existing website is too restrictive, slow, messy, or unsuitable for the design/product direction. Required Pages Home Page Create or improve the home page so it complements the hero product landing page. The homepage does not need to be overly complex. It should act as a clean brand entry point and direct users towards the key product/protocol offer. Home page should include: Clear hero section Brand positioning Featured product/protocol section Benefits section Trust/reviews/results section if available CTA to product page and/or quiz Mobile-first design Product Page Template Build the product page template based on my Claude mockup. This is the most important page. Requirements: Match the structure and visual direction of the Claude design Premium, clean, conversion-focused layout Mobile-first responsive design Easy to duplicate for future products Sections for: Product hero Key benefits What’s included How it works Ingredients/products/protocol details Social proof/reviews FAQs Strong CTA sections Add to cart / checkout pathway Must be fast-loading Must be easy for me to edit copy, images and product details later Keto Meal Plan AI Quiz Build an AI-style quiz intake that generates or collects information for a personalised keto meal plan. The quiz should: Feel simple, fast and premium Ask user intake questions required to personalise a keto meal plan Collect customer information Capture goals, dietary preferences, restrictions, weight loss goals and lifestyle details Connect to the meal plan generation workflow Output or trigger a personalised keto meal plan Ideally allow the user to receive a printable PDF meal plan Integrate with purchase flow if the meal plan is part of a paid bundle Quiz flow: User lands on quiz Answers questions Enters email/details Receives recommendation or meal plan pathway If purchased, receives personalised keto meal plan PDF Help Page + Gorgias Integration Create a simple Help page and integrate Gorgias helpdesk/chat. Requirements: Add Gorgias chat widget Help page with FAQs Contact/support section Link to order support, shipping, returns, product questions and meal plan support Ensure Gorgias is installed and working properly across the site Technical Requirements Build should be responsive across desktop, tablet and mobile Prioritise site speed and clean code Use existing platform if practical Avoid over-engineering Set up clean editable sections/components Ensure tracking-ready structure for Meta/TikTok/Google ads Ensure basic SEO structure: page titles, meta descriptions, heading hierarchy, alt text Ensure clear CTAs and conversion flow Test all forms, buttons, quiz flow, checkout links and Gorgias chat before handover Deliverables Home page Product page template based on Claude mockup Keto Meal Plan AI quiz Help page Gorgias chat/helpdesk integration Mobile responsive QA Basic speed optimisation Handover notes or short Loom explaining how to edit pages/products Decision Criteria: Existing Website vs Rebuild Please review the current website/theme and advise: Use existing website if: It can support the Claude design cleanly It is fast enough It is easy to edit It supports product templates and quiz integration It does not require messy workarounds Rebuild from scratch only if: The current theme is too limited The code is bloated or slow The design cannot be implemented properly Future product templates will be difficult to manage It is faster and cleaner to rebuild than patch the current site Priority Speed and quality matter. I want a clean, premium product experience built quickly, not a complicated custom system. The goal is to launch, test conversions, and improve based on real customer behaviour. Please provide: Recommended approach: existing site vs rebuild Timeline Fixed quote or staged quote What you need from me to begin Examples of similar landing pages, quizzes or ecommerce builds you have completed