Real Estate Construction Marketing Specialist - Social Media Content & Video Editor

Job Description: We are ArchStone Builders, a premier General Contracting and Construction Management company based in New York City. We specialize in high-quality residential and commercial construction projects and are looking to significantly grow our brand presence, generate qualified leads, and establish ourselves as a top-tier player in the NYC construction market. We are seeking an experienced Real Estate & Construction Marketing Specialist who can handle full social media marketing, content strategy, and video production. Key Requirements: Strong experience marketing for real estate developers, general contractors, construction companies, or home builders Ability to analyze competitors in adjacent markets and adapt their best-performing strategies Create both high-quality original content and adapt proven concepts Professional video editing for social media (Reels, TikToks, YouTube Shorts, LinkedIn videos) Excellent command of AI tools (ChatGPT/Claude, Midjourney/Flux, Runway, CapCut, Descript, etc.) to scale content creation efficiently Scope of Work Includes: Competitor Research & Strategy Research top-performing competitors or similar companies in adjacent markets Develop a tailored social media strategy for ArchStone based on what’s working well Content Creation Full social media content calendar (Instagram, LinkedIn, TikTok, Facebook) Scroll-stopping captions, hooks, and storytelling Mix of project showcases, behind-the-scenes, educational content, client testimonials, and thought leadership Video Editing Edit raw footage, project timelapses, before/after videos, interviews, and client stories into engaging short-form videos Add captions, trending audio, motion graphics, and strong calls-to-action AI-Powered Content Production Use AI tools creatively to generate ideas, scripts, images, and optimize content while maintaining a premium brand voice Project Details: This is an ongoing monthly retainer position Start with a 4-week strategy + content creation trial Expect 12–20 posts per month + video editing What We Expect From You: Portfolio with previous work in real estate or construction marketing Strong understanding of what resonates with homeowners, developers, and commercial clients Professional, polished, and consistent delivery Ability to work independently and meet deadlines