Real Estate Content Repurposing & Video Specialist

# Real Estate Content Marketing & Video Specialist (Canva/graphic design + Video Editing + AI Content) – Long-Term Opportunity I am a licensed Real Estate Broker and Mortgage Loan Officer looking for a creative, organized, and detail-oriented Content Marketing Specialist to help build an evergreen marketing system for my business. This is **not** a traditional social media manager position. My goal is to build a long-term authority brand through educational content that positions me as a trusted real estate and mortgage advisor—not simply another agent posting listings. I am very hands on with the type of design/feel I am looking for so helping you come up with the foundation for this won't be a problem but I need someone who understands how to make things consistent. I am looking for more of a marketing partner with my business; not just a freelancer as I would like this to be a longer term role. I have already created extensive educational content for home buyers, home sellers, homeowners, financing, and new construction. Your role will be to transform that content into professional, branded marketing assets that can be used across multiple marketing channels. ## What You'll Be Doing I will always supply all content and scrips; you will never have to worry about coming up with that. Using my existing educational guides and client success stories, you will create: * Branded social media carousels * Static social media graphics * Short-form videos (Instagram Reels, Facebook Reels, YouTube Shorts, TikTok) * YouTube assets (thumbnails, titles, descriptions) * Social media captions * Story content * Email graphics and supporting marketing assets * Organize all assets in Google Drive * Maintain a Google Sheets content calendar and content library Alot of the content I am looking for is similar to; https://coffeecontracts.com/ I simply do not have the time to create and post these.......however I am open to purchasing a subscription and getting you access. Another major component of this project is creating educational **client case studies** that replace the typical "Just Sold" social media posts. I want to tell the story behind each transaction by highlighting the client's situation, challenges, strategy, execution, outcome, and the lessons other homeowners can learn from it. ## Video Production Video will be a significant part of this project. The content will include a combination of: * AI-generated avatar videos created with HeyGen * User-generated video content that I personally record * Educational screen recordings * B-roll and stock footage where appropriate I will be responsible for creating the HeyGen AI avatar videos and recording my own raw video footage. Your responsibilities will include editing and repurposing that content by: * Creating engaging short-form videos * Editing my raw footage into polished content * Adding captions and motion graphics * Incorporating B-roll where appropriate * Creating YouTube-ready videos * Formatting content for each social media platform * Maintaining a consistent visual style across all videos Experience with Canva, CapCut, submagic Adobe Premiere Pro, Final Cut Pro, Descript, or similar video editing software is preferred. ## Marketing System This content is part of a much larger marketing strategy. I will personally manage: * GoHighLevel CRM * DM automations * Lead nurturing workflows * Email automations * AI avatar creation using HeyGen However, I would like someone who has experience with or a good understanding of **GoHighLevel**, as this platform will serve as the central hub for my business and all marketing activities. Understanding how content supports lead generation and marketing automation is important. ## Brand Consistency One of my highest priorities is creating a consistent brand across every customer touchpoint. I'm looking for someone who can help maintain consistency in: * Graphic design * Video editing * Typography * Colors * Messaging * Overall brand presentation I will provide my website, branding materials, and content and will work closely with you to develop and refine my brand voice and overall marketing style. ## Preferred Experience The ideal candidate has experience in one or more of the following: * Real estate marketing * Mortgage industry marketing * Content marketing * Canva design * Short-form video editing * AI tools (HeyGen, ChatGPT, Canva AI, etc.) * GoHighLevel * Content repurposing * Storytelling through marketing Experience in the real estate and mortgage industries is strongly preferred because understanding the customer journey and terminology will make the content significantly more effective. ## Bonus Skills (Not Required) The following experience would be a significant advantage: * Google Ads (PPC) * Meta/Facebook Ads * YouTube Ads * SEO content optimization * YouTube channel management * Marketing analytics * Conversion optimization While paid advertising is not part of the initial project, these skills may become valuable as we expand the marketing strategy. ## Phase 1 Project The initial project will focus on creating a repeatable evergreen content system using: * Educational guides * Client case studies * Video content * Social media assets * A structured content library The goal is to build a marketing engine that can continually educate consumers and generate engagement over time. ## Long-Term Opportunity This position has the potential to become a long-term relationship. Once the content system has been established, responsibilities may include: * Managing daily content creation * Scheduling and publishing content across all social media platforms * Editing new videos * Creating ongoing educational content * Developing new case studies * Assisting with YouTube content * Maintaining the content library * Helping expand the overall marketing strategy I'm looking for someone who wants to become an important part of my business rather than simply complete a one-time project. ## To Apply Please include the following with your proposal: 1. A link to your portfolio. 2. Examples of designs. 3. Examples of short-form videos you have edited. 4. Any experience working with real estate or mortgage professionals. 5. Your experience with GoHighLevel, if applicable. 6. Any experience managing YouTube channels or paid advertising campaigns. **I am not looking to get shuffled around an agency type approach; Ideally I am looking to exclusively work with one point of contact. If I believe your experience is a good fit, I will contact you with additional questions and provide my website, educational content, and brand information so we can discuss the project in greater detail. To confirm you've read this entire posting, please begin your proposal with the words **"Home Game Plan."** Thanks!