Reddit Strategist — Organic Visibility, Ranking & Team Training

overview We're looking for a Reddit strategist who genuinely understands how the platform works — not just someone who dabbles in upvotes. We need someone who has gotten real organic visibility for brands, products, or services through Reddit: posts that rank on Google, threads that drive traffic, and subreddit presence that actually builds authority. The goal isn't just to hire you to run it forever. We want to learn your system and build it into our team so it runs without you long-term. That said, the right person has a clear path to becoming a recurring part of what we're building. WHAT WE'RE LOOKING FOR Proven track record of Reddit content ranking on Google search (threads, comments, posts surfacing for target keywords) Deep understanding of subreddit culture — how to participate authentically without getting banned or flagged as spam Experience with AEO/AI search — Reddit is now a major source for AI-generated answers (ChatGPT, Perplexity, Gemini). Bonus if you understand how to optimize for that. Ability to identify the right subreddits for a given niche and build a posting cadence that compounds over time Strong writing skills — you know how to craft posts and comments that don't feel promotional but still move the business needle Ability to document your process into clear SOPs a non-expert VA or content team can follow THE ENGAGEMENT This is a two-phase opportunity: Phase 1 — Strategy + Training: You audit our current situation, build a Reddit playbook for our niche(s), and train our team on execution — subreddit targeting, post formats, comment strategy, account hygiene, and how to track results. Phase 2 (optional, ongoing): You stay on as a strategic advisor, reviewing content, spotting opportunities, and helping us refine the system as Reddit evolves. WHAT THE TRAINING DELIVERABLES LOOK LIKE We expect the training output to include: Subreddit map — the top communities relevant to our brand(s) with engagement rules and tone notes per sub Post and comment frameworks — templates and formats that work without triggering spam filters Account strategy — how to build Reddit karma legitimately, what to avoid, account setup best practices Keyword-to-subreddit mapping — which threads and subs to target for Google ranking potential Tracking system — how to measure visibility, upvotes, Google indexing, and referral traffic SOP document the team can execute week over week without needing to re-invent the wheel TO APPLY — PLEASE INCLUDE A specific example of Reddit content you created or managed that ranked on Google or drove measurable traffic — what niche, what subreddit, what result Your take on how Reddit fits into an overall content/SEO strategy in 2025 (3-4 sentences) Whether you've built SOPs or trained a team before and how you approach it Any tools you use to find subreddit opportunities, track performance, or research before posting We're not looking for social media managers who "use Reddit sometimes." We want someone for whom Reddit strategy is a core skill with real proof behind it. Generic applications will be passed over.