Reddit Strategy & Community Specialist — DTC Telehealth

We are looking for an experienced Reddit strategist to build a credible, transparent, and community-first Reddit presence for a DTC healthcare brand. The brand operates in telehealth, weight management, hormonal health, wellness, and longevity. We need someone who understands Reddit culture and can help us participate in relevant conversations without spam, fake engagement, or overly promotional content. The ideal candidate should also be able to create, structure, design, launch, and manage a branded subreddit, as well as use Reddit-specific research, monitoring, moderation, analytics, and community-management tools. This is not a link-building, account-farming, or mass-posting project. The initial engagement will focus on research, strategy, social listening, subreddit setup, content planning, and a controlled organic Reddit pilot. Long-term collaboration is desired if the initial project is successful. Responsibilities * Research relevant subreddits and communities related to telehealth, GLP-1 medications, weight management, hormonal health, wellness, healthy aging, and longevity. * Create a subreddit map covering community rules, audience interests, moderator expectations, sentiment, risks, and potential engagement opportunities. * Develop a 60–90 day Reddit strategy for the brand. * Create and fully set up a branded subreddit. * Develop the subreddit structure, positioning, description, rules, flairs, post categories, welcome messages, pinned posts, FAQs, and moderation guidelines. * Recommend an appropriate subreddit name, content structure, and community positioning. * Configure moderation tools, AutoModerator rules, spam filters, user permissions, and escalation workflows. * Design or coordinate the creation of subreddit branding elements, including the banner, icon, sidebar, visual identity, and mobile appearance. * Recommend how the brand should use official, employee, founder, medical expert, and moderator accounts. * Create authentic, useful, and non-promotional posting and commenting approaches. * Monitor relevant conversations, brand mentions, competitor discussions, patient concerns, and emerging topics. * Identify timely and high-relevance content opportunities. * Develop guidelines for responding to complaints, pricing questions, treatment questions, and misinformation. * Help create Reddit-native posts, comments, educational content, pinned resources, FAQs, and potential AMA concepts. * Build a launch plan for the branded subreddit and help attract the first relevant members without spam or artificial engagement. * Establish performance reporting covering engagement, sentiment, traffic, assisted conversions, community growth, and customer insights. * Work within applicable healthcare, advertising, privacy, and disclosure requirements. Reddit Tools and Technical Requirements The candidate should be comfortable using Reddit-native and third-party tools for: * Subreddit and audience research. * Keyword and trend monitoring. * Brand and competitor mention tracking. * Post and comment discovery. * Moderation and spam prevention. * Content scheduling and workflow management. * Community analytics. * Sentiment tracking. * Link tracking and attribution. * Moderator collaboration. * AutoModerator setup and maintenance. --------------- Please specify which Reddit-related tools you have used and how you used them. ------------- Requirements * Demonstrated experience with Reddit strategy, community building, organic marketing, subreddit management, or reputation management. * Experience creating and growing a subreddit from the ground up. * Strong understanding of Reddit culture, subreddit rules, moderation practices, karma systems, flairs, AutoModerator, and anti-spam norms. * Ability to write naturally in a Reddit-appropriate voice. * Experience with healthcare, telehealth, wellness, pharmaceuticals, weight management, hormonal health, or another regulated industry is strongly preferred. * Strong judgment around brand disclosure, patient privacy, testimonials, medical claims, and individual medical questions. * Ability to provide examples, case studies, or anonymized evidence from previous Reddit projects. * Experience with Reddit monitoring, analytics, moderation, and community-management tools. * Ability to create both a strategic plan and the operational infrastructure required to execute it. Prohibited Approaches We are not interested in: * Purchased or rented Reddit accounts. * Pretending to be patients or customers. * Fake testimonials or fabricated personal experiences. * Undisclosed promotional posts. * Coordinated upvoting or downvoting. * Bots or engagement networks. * Mass posting or automated comments. * Spam-based link building. * Artificial subreddit growth. * Manipulated karma or manufactured conversations. Please confirm in your application that you do not use these methods. Please Include in Your Application 1. Your relevant Reddit experience. 2. Examples of subreddits you have created, managed, or helped grow. 3. The communities or industries you have worked with. 4. Any healthcare, telehealth, wellness, or regulated-industry experience. 5. Two or three examples of Reddit campaigns or community projects. 6. The results achieved and how those results were measured. 7. Your approach to transparent organic Reddit growth. 8. Your experience setting up subreddit rules, flairs, AutoModerator, pinned posts, and moderation workflows. 9. The Reddit-specific and third-party tools you use. 10. Whether you provide strategy only or also handle ongoing execution and moderation. 11. Your proposed approach for the first 30 days. 12. Your hourly rate and proposed fixed price for the initial strategy and subreddit setup project. Initial Deliverables * Relevant subreddit and audience map. * Competitor and conversation analysis. * Reddit risk and opportunity assessment. * 60–90 day organic strategy. * Branded subreddit setup. * Subreddit description, rules, flairs, FAQs, pinned posts, and onboarding structure. * AutoModerator and moderation workflow setup. * Account and disclosure recommendations. * Content themes and initial content calendar. * Sample posts and comments. * Subreddit launch plan. * Monitoring and reporting framework. * Recommendations for a controlled Reddit pilot. Long-term execution, moderation, and community management may be offered to the right consultant after the initial strategy and setup phase.