Reddit Strategy for Job Post

We are looking for a Reddit marketing specialist to develop a Reddit growth strategy for Allbirds (https://www.allbirds.com/), a sustainable footwear and apparel brand. Scope of work: * Analyze the niche, target audience, and market positioning in sustainable fashion and footwear. * Research key competitors and their presence on Reddit. * Identify relevant subreddits and communities (sustainability, fashion, sneakers, DTC brands, etc.). * Develop a content and engagement strategy tailored for Reddit (organic discussions, storytelling, product education, community engagement). * Recommend non-promotional growth tactics (posting strategy, commenting approach, AMAs, founder involvement, etc.). * Create a 90-day execution plan with KPIs and measurable outcomes. Deliverable: A practical strategy document with insights, opportunities, and a clear step-by-step Reddit growth roadmap.