Redesign Website with Fresh UI/UX / Content Creator (Don't Call Before Submitting Proposal)

EdTech Website Redesign, UI/UX, Development and Content Creation for an IT Training Company We are looking for an experienced EdTech website design and development company to redesign the Skillcubator website with a modern UI/UX, improved content, stronger lead-generation capabilities, and a fully responsive design. Important: Proven EdTech Experience Is Required This project requires an agency with demonstrated experience designing and developing websites for: * EdTech companies * Online training providers * Career-training institutes * Universities, colleges, or continuing-education providers * Professional certification organizations * Learning management platforms * Workforce development and placement organizations Agencies without relevant EdTech, education, or professional-training experience may not be considered. Your proposal must include links to at least two relevant EdTech or training websites your company has designed or developed. About Skillcubator Skillcubator is a US-based IT training and career-development company serving learners and working professionals across the United States and Canada. We offer 100% live, instructor-led training programs in areas such as: * Business Analysis * Project Management * Data Analytics * Artificial Intelligence * Cybersecurity * Cloud Computing * ServiceNow * Salesforce * Product Management * Other emerging technology fields Our objective is to transform our current website into a modern, credible, engaging, and conversion-focused EdTech platform. The website must clearly communicate our programs, training methodology, career-support services, and value proposition. It should encourage visitors to attend webinars, download career resources, request consultations, and enroll in training programs. Project Scope 1. EdTech Website Strategy and UI/UX Design The selected company will be responsible for: * Reviewing and evaluating our existing website * Understanding our target audiences and training model * Researching relevant EdTech competitors * Recommending an improved sitemap and website structure * Creating user journeys for prospective trainees * Developing wireframes and high-fidelity page designs * Improving navigation and program discovery * Creating a modern and professional visual identity * Maintaining consistency with the Skillcubator brand * Designing clear pathways from program discovery to inquiry and enrollment The website should be designed for: * Career changers * Working professionals * Recent graduates * Individuals from non-technical backgrounds * Professionals seeking IT certifications * Employers seeking corporate training The user experience should help visitors discover the right career path, compare programs, understand learning outcomes, and confidently take the next step. 2. Responsive Website Design and Development The website must be fully responsive and optimized for: * Desktop and laptop computers * Mobile phones * Tablets * Major web browsers The selected agency should recommend an appropriate, scalable content management system that allows our internal team to update: * Training programs * Course schedules * Instructor profiles * Testimonials * Blog posts * Lead magnets * Landing pages * Webinars * Frequently Asked Questions The website should also be designed with page speed, security, accessibility, SEO, and future scalability in mind. 3. Training Program and Course Pages The agency must have experience designing program and course pages for EdTech or training companies. Each program page should be structured to include information such as: * Program overview * Target audience * Prerequisites * Skills covered * Curriculum or course modules * Tools and technologies * Program duration * Delivery format * Instructor information * Projects and practical assignments * Certification preparation * Career opportunities * Career and placement support * Learner testimonials * Frequently Asked Questions * Upcoming webinar or information-session details * Program brochure download * Consultation and enrollment calls to action The agency should recommend a reusable course-page template that can be applied across multiple training programs. 4. Lead Generation and Conversion Features We want the redesigned website to include strong lead-generation and conversion features, such as: * Prominent and strategically placed calls to action * Request Information forms * Book a Free Career Consultation functionality * Webinar registration forms * Program inquiry and enrollment forms * Downloadable lead magnets * Newsletter subscriptions * WhatsApp, telephone, or live-chat integration * Thank-you pages * Automated email follow-up workflows * Exit-intent or promotional pop-ups, where appropriate * CRM and email-marketing integrations * Google Analytics and advertising-pixel integration * Conversion and campaign tracking Examples of calls to action may include: * Download the Program Brochure * Attend a Free Webinar * Book a Career Consultation * Speak With a Program Advisor * Explore Our Training Programs * Download a Free Career Guide * Request More Information * Enroll Now The selected agency should understand the EdTech enrollment funnel—from initial career interest to program inquiry, counselling, webinar attendance, follow-up, and enrollment. 5. Video Testimonials and Social Proof The website should support: * Video testimonials from trainees * Written testimonials and ratings * Graduate success stories * Career-transition stories * Employer and industry affiliations * Certifications and accreditations * Partnership logos * Program-specific testimonials * Alumni outcomes and case studies The agency should recommend an attractive and credible way to display this content without negatively affecting website speed. 6. EdTech and Technology Content Writing We need professional website content that is clear, engaging, SEO-friendly, and conversion-focused. Preference will be given to agencies that have in-house writers with experience creating content for EdTech companies, technology-training providers, universities, certification organizations, or career-development businesses. Content may be required for: * Home page * About Us page * Training program pages * Individual course pages * Career and placement support * Corporate training * Instructor profiles * Testimonials and success stories * Frequently Asked Questions * Contact and consultation pages * Webinar landing pages * Lead magnets * Blog posts The content should be written for audiences in the United States and Canada. It should explain technical subjects in language that career changers and non-technical professionals can easily understand. The agency should have writers or subject-matter experts capable of producing content related to: * Business Analysis * Project Management * Data Analytics * Artificial Intelligence and Machine Learning * Cybersecurity * Cloud Computing * Salesforce * ServiceNow * Product Management * IT career development 7. Lead Magnets We need assistance creating downloadable resources for attracting and nurturing qualified leads. Examples may include: * Career-transition guides * Salary guides * Skills-assessment checklists * Interview-preparation guides * Resume checklists * Certification roadmaps * Program comparison guides * Industry-specific career guides * “How to Become a Business Analyst” guides * “How to Start a Career in Cloud Computing” guides * AI readiness assessments * Cybersecurity career roadmaps The agency should be able to support the complete lead-magnet process, including: * Topic research * Content writing * Graphic design * Landing-page development * Lead-capture forms * CRM or email integration * Automated resource delivery * Conversion tracking 8. Blog Development and SEO The website should include a professionally designed and easy-to-manage blog. The scope should include: * Blog page design * Blog categories and tagging * SEO-friendly article templates * Author profiles * Related-post recommendations * Social-sharing features * Calls to action within blog posts * Lead-magnet placement * Meta titles and descriptions * Internal linking * Structured data, where appropriate * Basic technical and on-page SEO We would also like support developing an initial EdTech content calendar and writing SEO-focused articles related to our training programs and career-development services. Expected Deliverables The proposal should address the following deliverables: * Existing website audit * EdTech competitor analysis * Target-audience and learner-journey analysis * Website strategy and sitemap * Wireframes for major pages * High-fidelity UI designs * Responsive website development * Content management system setup * Website content writing and editing * Migration of approved existing content * Reusable program and course-page templates * Blog setup and initial blog content * Lead-magnet content and design * Video-testimonial integration * Inquiry, webinar, and consultation forms * CRM and email-marketing integrations * Google Analytics and conversion tracking * Basic technical and on-page SEO * Performance, browser, and device testing * Website security configuration * Quality assurance and bug fixing * Website launch * Post-launch support * Training and documentation for our internal team Required Qualifications The selected company should have: * Proven experience working with EdTech or education-sector clients * A portfolio containing successful EdTech, online-learning, or professional-training websites * Experience designing course catalogs and training-program pages * Understanding of student recruitment and enrollment funnels * Experience creating webinar, consultation, and lead-generation workflows * Strong UI/UX design capabilities * In-house website developers and content writers * Experience writing technology and career-development content * Knowledge of SEO and content marketing for education businesses * Experience integrating CRMs, email platforms, analytics, forms, and marketing tools * A structured project-management and communication process * The ability to provide maintenance and support after launch When Applying Please include the following information: 1. A brief introduction to your company and proposed project team. 2. A description of your experience in the EdTech or education sector. 3. Links to at least two EdTech, online-learning, or training websites your company designed or developed. 4. An explanation of your role in each portfolio project. 5. Examples of training-program or course pages you have created. 6. Examples of technology or education content written by your team. 7. Your recommended technology platform and the reason for your recommendation. 8. Your approach to UI/UX research, content development, website development, and testing. 9. Your proposed project phases and estimated timeline. 10. A detailed cost estimate broken down by phase. 11. The number of design and content revision rounds included. 12. Details of your post-launch maintenance and support. 13. Confirmation that UI/UX, development, SEO, and content writing are handled in-house. 14. Contact details for two relevant client references, if available. Important Requirements * We are primarily interested in an established company or agency rather than an individual freelancer. * Relevant EdTech, education, or professional-training experience is a major selection criterion. * Generic proposals that do not include relevant EdTech examples may not be reviewed. * The website must be professionally designed and not based solely on a generic template. * The website must be easy for our internal team to manage. * All approved designs, source files, website code, written content, graphics, and administrative credentials created for the project must be transferred to Skillcubator upon completion. * The selected company must provide regular progress updates and participate in scheduled review meetings. * The final website must be tested on desktop, tablet, and mobile devices before launch. Project Objective The final website should position Skillcubator as a credible and modern EdTech organization while creating a simple journey for prospective trainees to: 1. Discover a suitable IT career path. 2. Identify the right training program. 3. Understand the curriculum, outcomes, and training methodology. 4. Review instructors, testimonials, and career-support services. 5. Attend a webinar or download a career resource. 6. Speak with a program advisor. 7. Submit an inquiry or enroll in a program. Screening Questions Please answer the following questions with your proposal: How many EdTech, education, or professional-training websites has your company completed during the past three years? Please share links to your three most relevant EdTech projects. What specific responsibilities did your team handle for each project? How would you improve the user journey from website visitor to program enrollment? Does your team have in-house writers with experience in technology and education? Which CMS or website platform would you recommend for Skillcubator, and why? How would you measure the success of the redesigned website? What information would you need from Skillcubator before beginning the project? Please begin your proposal with the words “Skillcubator EdTech Website Redesign” so we know you have reviewed the complete job description. Thanks.