Reedit social media manager

## **About Plushible** At Plushible, we create cuddly, cozy, and delightful plush companions—from our viral 2-in-1 **Snugibles** (wearable blanket hoodies) and **Blankie Besties** to our beloved original characters (Pawley the Bear, Poppy the Unicorn) and officially licensed college mascot plushies. We are looking for a **Reddit Specialist & Community Lead** who understands that plushies aren't just for kids—they are a lifestyle. From adult plush collectors and cozy aesthetic enthusiasts to college sports superfans and parents, Reddit is filled with vibrant communities discussing plush culture, cozy gifts, and fandoms. This role will lead our presence across Reddit to build authentic relationships, drive word-of-mouth excitement, and position Plushible as the go-to brand for soft, clever, and high-quality plush goods. --- ## **Key Responsibilities** ### **1. Organic Community Engagement & Reddit Culture** * **Infiltrate Niche Subreddits Authentically:** Active participation across subreddits focused on plushies, plush collecting, cozy aesthetics, university sports fans (for mascot plush lines), parenting, and unique gift ideas. * **Reddit-Native Copywriting:** Write conversational, funny, and warm copy that matches subreddit tones. You know how to engage without coming across as corporate or "salesy." * **Spot Light-Hearted Trends:** Tap into internet meme culture, cozy aesthetics, and seasonal surges (holiday gifting, back-to-school college gear, spooky season plushies). * **Coordinate Reddit AMAs & Special Events:** Organize AMAs featuring product designers, toy makers, or character storytellers behind Plushible’s original lines like *Sharewood Forest Friends* or *Snugibles*. ### **2. Social Listening, Product Feedback & AI Visibility** * **Monitor Brand & Product Mentions:** Track conversations around Plushible, blanket hoodies, lovey plushies, and competitor brands. * **Community-Driven Product Insights:** Gather user feedback from threads (e.g., "What mascot should we make next?" or "What feature makes the ultimate blanket hoodie?") and translate it into actionable ideas for our Product & Creative teams. * **Search & Generative AI Optimization:** Ensure Plushible's presence on Reddit helps shape search visibility, as Reddit discussions heavily influence Google results and AI discovery for "best plush gifts" and "cozy blanket hoodie recommendations." ### **3. Growth & Campaign Coordination** * **Build Owned Subreddit Strategy:** Launch or grow an official Plushible subreddit (e.g., r/Plushible or r/Snugibles) into a thriving hub for collectors, product announcements, and user-generated photos/unboxings. * **Paid Media Collaboration:** Work alongside the Paid Social team to provide community insights that improve targeted Reddit Ad creative and sponsored posts. * **De-escalation & Customer Delight:** Address product inquiries or criticisms openly and empathetically, turning potential complaints into brand advocacy through genuine human interaction. --- ## **Required Qualifications & Experience** * **3+ years** of social media management or community management experience (DTC, toy, lifestyle, or consumer product goods preferred). * **Deep Reddit Expertise:** Active redditor with a nuanced understanding of post karma, moderation dynamics, automods, subculture etiquette, and anti-spam sensibilities. * **Witty, Warm Voice:** Excellent short-form writing skills that feel human, playful, and empathetic. * **Passion for Pop Culture & Collector Culture:** Understanding of why adults collect plushies, how college sports rivalries work, and what makes "cozy" content go viral. * **Experience with Listening Tools:** Familiarity with tools like Sprout Social, Brandwatch, or Reddit's native moderation and analytics suite. --- ## **Preferred Qualifications** * Prior experience managing communities or campaign launches in toy, gaming, DTC apparel, or gift verticals. * Hands-on experience with **Reddit Ads Manager**. * Experience orchestrating user-generated content (UGC) campaigns or giveaways on Reddit. --- ## **Key Performance Indicators (KPIs)** | Category | Primary Metrics | | --- | --- | | **Community Engagement** | Post upvotes, comment sentiment, karma accumulation, organic thread mentions | | **Brand Perception** | Qualitative feedback on products (Snugibles, Blankie Besties), share of voice in plush/gift subreddits | | **Traffic & Referral** | Direct referral traffic from Reddit to Plushible.com | | **Product Innovation** | Insights sourced from Reddit implemented in product design or new character launches | ---