Roundel Account Manager
Worldwide
About the Role We're looking for a Roundel Account Manager to own and grow our brand's advertising performance on Roundel, Target's retail media network. This person will manage the day-to-day partnership with Roundel, plan and optimize campaigns across Target Product Ads, Search, Display, CTV, Programmatic, and Social, and work cross-functionally with sales, brand marketing, and supply chain teams to hit sales and share-of-shelf targets at Target. What You'll Do • Own the end-to-end relationship with Roundel, including regular business reviews, escalations, and roadmap alignment • Plan, launch, and manage campaigns across Target Product Ads, Search Ads, Display, CTV, Programmatic, and Social/Influencer channels • Manage retail media budgets and bidding strategy to hit ROAS, sales, and share-of-voice targets on Target.com and the Target app • Track key performance metrics (sales lift, ROAS, in-stock rate, impressions, click-through rate) and report on trends to leadership • Partner with supply chain/inventory teams to maintain accurate stock levels and minimize out-of-stocks that hurt ad performance • Identify and execute promotional opportunities (in-store hubs, Digital-Out-of-Home, seasonal campaigns) in coordination with Roundel's marketing calendar • Evaluate and pilot new Roundel offerings such as Precision Plus and Bullseye Marketplace placements • Monitor competitor activity and share of shelf at Target and recommend adjustments • Collaborate with broader e-commerce and retail media teams to ensure Roundel strategy aligns with overall omnichannel goals What We're Looking For • 2+ years of hands-on experience managing a brand's advertising presence on Roundel or another retail media network • Proven track record of managing retail media budgets and improving ROAS or sales performance at Target specifically • Strong analytical skills; comfortable pulling and interpreting performance data in Excel/Google Sheets (pivot tables, basic formulas) • Experience with campaign optimization across search, display, and social ad formats • Excellent communication skills for managing an external platform partnership and internal stakeholders • Familiarity with the broader retail media landscape (Instacart Ads, Amazon Ads, Walmart Connect, etc.) is a plus • Bachelor's degree in Marketing, Business, or related field, or equivalent practical experience Must Have • Direct experience managing campaigns within Roundel (or Target's Partners Online platform) • Background in CPG, retail, or DTC e-commerce • Experience managing multiple retail media platforms simultaneously
- More than 30 hrs/weekHourly
- 6+ monthsDuration
- IntermediateExperience Level
$10.00
-
$40.00
Hourly- Remote Job
- Ongoing projectProject Type
Skills and Expertise
Activity on this job
- Proposals:Less than 5
- Interviewing:0
- Invites sent:0
- Unanswered invites:0
About the client
- USAChicago2:13 AM
- $505 total spent2 hires, 0 active
- 42 hours
- Sales & MarketingMid-sized company (10-99 people)
Explore similar jobs on Upwork
How it works
Create your free profileHighlight your skills and experience, show your portfolio, and set your ideal pay rate.
Work the way you wantApply for jobs, create easy-to-by projects, or access exclusive opportunities that come to you.
Get paid securelyFrom contract to payment, we help you work safely and get paid securely.
About Upwork
- 4.9/5(Average rating of clients by professionals)
- G2 2021#1 freelance platform
- 49,000+Signed contract every week
- $2.3BFreelancers earned on Upwork in 2020
Find the best freelance jobs
Growing your career is as easy as creating a free profile and finding work like this that fits your skills.
Trusted by