SEO / AEO Strategy Expert Needed to Review Our Growth Plan (B2B Manufacturing)

Job Description: We are looking for a senior SEO/AEO (Answer Engine Optimization) consultant to review our existing search strategy and provide actionable recommendations. This is not an implementation role. We already have an internal marketing team. We need an experienced strategist who can audit our plan, identify gaps, challenge our assumptions, and recommend improvements based on current best practices. About Us We are a North American B2B packaging manufacturer serving growing consumer brands across industries such as food & beverage, supplements, cannabis, pet products, and personal care. Our website generates inbound leads, and we want to strengthen both our traditional SEO performance and our visibility in AI-powered search experiences (ChatGPT, Google AI Overviews, Perplexity, Gemini, Claude, etc.). What We Need We already have a documented SEO/AEO strategy. Your role is to: Review our current strategy document Evaluate whether our priorities are correct Identify missing opportunities Recommend improvements based on current SEO and AEO best practices Point out risks or outdated tactics Suggest additional initiatives that could produce meaningful results Prioritize recommendations by impact vs. effort We're looking for honest feedback, not validation. Areas We'd Like Reviewed Our strategy includes topics such as: Technical SEO Content strategy Programmatic SEO opportunities Internal linking Schema markup EEAT signals Topical authority AI search / AEO optimization Google AI Overviews ChatGPT and LLM visibility Knowledge graph/entity optimization Citation and authority building Conversion-focused SEO Measurement and KPIs Feel free to challenge any of our assumptions. Deliverables Review of our strategy document Written recommendations with reasoning Prioritized list of improvements (High / Medium / Low impact) 60–90 minute review call Optional roadmap for implementation Ideal Candidate Please apply only if you have demonstrated experience with: Advanced SEO strategy AEO / LLM optimization Google AI Overviews Semantic SEO Entity SEO Schema implementation strategy B2B SEO Technical SEO Content strategy Experience with manufacturing or industrial B2B companies is a strong plus. To Apply Please include: A brief overview of your SEO/AEO experience. Examples of strategies you've developed or audited. Case studies showing measurable results. Your thoughts on how AI search is changing SEO over the next 2–3 years. The word "North Star" at the beginning of your proposal so we know you've read the entire post. We are looking for someone who stays ahead of changes in search—not someone relying on SEO tactics from a few years ago. If the engagement goes well, there is potential for an ongoing advisory relationship.